2022-08-18 | NYSE:DKS | Press Release
This multi-year partnership marks DICK’s first-ever company with a WNBA franchise and expands the company’s investments in women’s sports
PITTSBURGH, August 18, 2022 /PRNewswire/ — With the WNBA Playoffs underway, DICK’S Sporting Goods today announced a partnership with Chicago Sky, making DICK’S the team’s official sporting goods retailer and marketing partner. This multi-year partnership furthers the company’s investments in women’s sport, player development, youth athlete engagement and the Chicago community. Sky fans can now see DICK’S Sporting Goods signage in the arena during the playoffs.
As the official sporting goods retailer and marketing partner of Chicago Sky, DICK’S is committed to working with the Chicago Sky organization to develop community-driven programming to inspire young athletes and generate greater interest in Chicago Sky, its players and the game . Community initiatives include:
- basketball skills clinics;
- shopping events for local charities and sports organizations; and
- Involved in the Chicago Sky Basketball Academy.
The DICK’S Sporting Goods Foundation, recently housed over 700 children in the Chicago Sports Matter Day area In addition to two Sky players, support for the continues Chicago community through:
- “Night of Sports” which will host Chicago Sky for DICK’S Sporting Goods Foundation’s Sports Matter program and will provide tickets to a Chicago Sky home game to young athletes from partner organizations.
- Sports Matter charitable grants to support the Chicago Sky Cares Foundation’s charity ticket program, which provides community organizations, youth groups, deserving families and volunteers with Chicago Sky tickets they otherwise would not have access to.
Through this partnership and the WNBA partnership announced for 2021DICK’S will continue the work done over the past year to increase engagement with the league and provide opportunities for women to engage through events such as sports It’s her shotempowering young female athletes to take their place on the pitch.
“We are passionate about expanding our support for women’s sport,” he said Mark Rooks, Vice President of Category Marketing and Partnerships at DICK’S Sporting Goods. “Through this multi-year partnership, we not only want to demonstrate our faith in the woman athlete and the WNBA, but we want to help fuel the rise of women’s sports in a city that prides itself on its inclusivity, community and legacy.”
“We are very pleased to announce our new multi-year partnership with DICK’S Sporting Goods. Our shared values and commitment to women’s sport are a great fit,” he said Adam Fox, Chief Executive Officer and President of Chicago Sky. “We look forward to creating a long-lasting community impact between our organizations on and off the pitch and growing the game through innovative marketing collaborations.”
DICK’S Sporting Goods is the Official Marketing Partner of the WNBA as of 2021 and is the largest national retailer of WNBA merchandise.
About DICK’S Sporting Goods, Inc.
DICK’S Sporting Goods (NYSE: DKS) inspires confidence and excitement by personally outfitting all athletes so they can achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer, serves athletes and outdoor enthusiasts in more than 850 DICK’S sporting goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouse sale stores, online and via the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center and GameChanger, a mobile youth sports app for scheduling, communication, live scores and video streaming.
Driven by his belief that sport makes people better, DICK’S is a longtime advocate for youth sports and, along with his foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. For more information about DICK’s business, corporate giving, sustainability efforts and employment opportunities, visit dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and further Facebook, Twitter and Instagram.
About the DICK’S Sporting Goods Foundation
DICK’S Sporting Goods Foundation is a tax-exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable participation in sport. It was established by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by their belief that sport makes people better, the DICK’S Foundation champions youth sports, providing grants and support to under-resourced teams and athletes through their Sports Matter program and other community-based initiatives. For more information about the DICK’S Foundation, visit sportsmatter.org and Facebook, Twitter and Instagram.
CONTACTS:
DICK’S Sporting Goods, (724) 273-5552, [email protected]
chicago sky, Carly Ebisuya[email protected]
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SOURCE DICK’S Sporting Goods
