2023 Marketing Excellence Awards – Call for Entries: Honoring the Best in B2B Services and Solutions Marketing

This year’s award categories include Account-Based Marketing, Driving Strategic Growth, Customer Research, Enabling Sales, Strengthening Executive Engagement and Thought Leadership, as well as special awards for the best SMB organizations. deadline is May 5, 2023.

LONDON And BOSTON, February 21, 2023 /PRNewswire/ — Momentum ITSMA, the world’s leading B2B growth consultancy and pioneers in account-based marketing, today launches the 2023 Marketing Excellence Awards program.

This year, the program recognizes excellence in eight strategic and critical aspects of B2B marketing, with a particular focus on growth and innovation with quality services and solutions. Recognizing the increasing importance of Account-Based Marketing (ABM) throughout the B2B marketing world, this year’s program includes two new ABM categories as well as six additional marketing areas.

“In times of economic pressure, experienced marketers really rise to the challenge by adopting strategic approaches to marketing programs to drive sustainable growth,” he said Alisha Lyndon, CEO of Momentum ITSMA. “Our research shows that there is great optimism and notable investment in growth. We’re so impressed with the resilience and strategic thinking that marketers use to seize the moment and grow their market share. At this year’s awards, we’re excited to expand our number of categories to further reward and showcase the ambitious focus, approach and talent of marketers who achieve growth in volatile times.”

The industry-leading awards for growth through excellence are now in their 26th yearth Year recognizing the very best innovative programs – those that demonstrate deep market knowledge, creative approaches and significant business impact in key aspects of strategic B2B marketing. Last year’s winners included: Tata Communications, Salesforce, Persistent Systems, Verizon Business, TCS, ServiceNow, Tech Mahindra, IBM, Ericsson, O2 Business, Avanade, Infosys Cobalt, Kyndryl, Epcon Franchising and Bombora.

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deadline is May 5, 2023.



  • Advance Thought Leadership – Develop thought leadership initiatives that stand out in audience minds, build reputation and engagement, and accelerate pipeline and revenue growth.
  • Building World-Class Marketing Organizations – Enable the marketing organization to orchestrate activities that drive strategic growth through the optimal use of technology, by focusing on skill development and forging career paths, and by fostering an agile and collaborative environment.
  • Use of customer research – Adopt an objective, data-driven approach that incorporates primary and secondary research to create and deliver programs that drive customer or revenue growth.
  • Drive strategic growth – Working with senior management to identify, develop and accelerate new strategies to become a transformative business partner for clients.
  • Embedding an Account-Based Culture – Partnering with executives to establish a customer-centric approach—including knowledge, leadership and skills—across the organization as a core go-to-market strategy that enables market-beating growth.
  • enable sales – Ensure there is “no daylight” between marketing and sales with innovative and flexible approaches to sales promotions that focus on quality content, personalized insights and information, and customer-centric programs that drive sales.
  • Scaling ABM programsLeverage an existing successful ABM approach and deploy it to a broader range of accounts to innovate together and create demand across the organization.
  • Strengthening the commitment of executives Integrating a strategic multichannel engagement program with content, events and experiences that broaden and deepen executive-level relationships with priority customers and prospects and pave the way for growth.


The Marketing Excellence Awards program is open to any company that markets and sells technology, telecommunications, professional services and/or business services or solutions.

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Momentum ITSMA honors two winners in each category:

  • Diamond: Best in class for the industry
  • Gold: Outstanding results in marketing effectiveness

In addition to the two winners in each category, Momentum ITSMA recognizes two winners from small and medium-sized businesses. These awards go to the strongest submissions from two companies with less than 500 million dollars in annual sales, regardless of category.

Momentum ITSMA will announce the winners at a special awards ceremony on November 14, 2023during the annual Marketing Vision Conference, run by November 13-15 at the Revere Hotel in Boston, MA.


Visit the Momentum ITSMA website at for detailed information, submission guidelines and access to our online award submission portal.

About Momentum ITSMA

We are Momentum ITSMA – a leading global B2B growth consulting and analytics firm. As Account-Based Marketing (ABM) pioneers, we enable you to embed a customer-centric mindset, truly understand your markets, and build the right skills. Learn more at


Alexandra King,
[email protected],
+44 203 858 0808



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