How To Market Your Dispensary: SEO, Social, Email, Local, & Display

Quality content

Content is what ultimately attracts or deters potential consumers. The content must be of high quality, i.e. original, geared to the target group and their needs, and creative.

Quality content can come in the form of:

• text
• blogs
• news
• pictures
• infographics
• videos
• podcast
• playlists

All content must be clear and connect with users. Your target group is looking for answers to their questions. If you don’t have content that answers these questions, you have little hope of capturing that traffic organically.

Keyword research and optimization

In the world of cannabis SEO, keywords are words and phrases that people typically type when searching the internet for something specific specific to cannabis or dispensaries.

It is important for pharmacies to think about your niche or target audience and find out what keywords or phrases your pharmacy associates with them. This is crucial to knowing which words to use on the website to generate traffic.

Social Media Marketing

Social media marketing is a popular strategy to expand your pharmacy’s reach and drive more traffic to your brand’s website.

In order to do social media marketing, you need to be aware of the principles of SEO in general. This contains:

• Create valuable content
• Regular posting of quality content
• Establish connections to users
• Using Keywords.

The most important thing is to grab people’s attention and get them interested in your pharmacy. You can also share your website content on your social networks to add value and generate even more interest.

email marketing

Email marketing is a highly effective tool. Email marketing can be your ally at every stage of the customer relationship:

• attraction
• lead nurturing
• prospecting
• conversion
• loyalty generation

It is also considered to be one of the most profitable channels in online marketing, but it is necessary to have a clear and concise content strategy that offers value.

It’s perfect for reaching potential customers directly and increasing the likelihood that they’ll actually see your content and make a sale. To do this, you have to consider when you send emails, how often and with what information.

Email marketing provides an opportunity to speak directly to your audience and create a connection that gives the recipient a sense of distinction and preference. This is very important to create that bond between the consumer and your cannabis dispensary. You always want to be her first choice, don’t you?

Remember that your customers don’t always think of the full range of products you have and email can be the ideal tool to remind them of the cannabis products you offer.

As an added benefit, sending cannabis marketing emails prevents the customer from forgetting about your brand. So when the customer is willing to buy a product or service similar to what you offer, your pharmacy is the first choice.

Remember that for email marketing to be more successful, your database must be updated and a list of contacts who have previously consented to receive emails.