McDonald’s taps Cardi B and Offset for its latest Famous Meal
McDonald’s is doubling its orders for celebrity meals and announcing a new Cardi B and Offset menu during Sunday’s Super Bowl. The Grammy Award-winning rapper and her husband Offset, of Atlanta rap group Migos, will debut their meal at participating restaurants beginning on Valentine’s Day, February 14.
The Valentine’s Day launch is intended as Cardi B and Offset have been married since 2017. The commercial’s debut during the Super Bowl featured several couples sharing their significant other’s favorite meal at McDonald’s, with one couple declaring, “Knowing your order is a sign of loving it.” Cardi B and Offset’s famous meal includes one Cheeseburger, quarter pounder with cheese, large fries, apple pie, large Coca-Cola, large Hi-C Orange Lavaburst and a side of barbecue sauce.
“Whether it’s a date night or a bite to eat after late night studio sessions … I always ask Offset to take me to McDonald’s,” Cardi B said in a statement. “And now Offset and I are having a meal named after us! I want all my fans to try it – especially with this BBQ sauce.”
Cardi B and Offset are the latest celebrities to put their names on McDonald’s Famous Meals, a rotating campaign that began with the Travis Scott Meal in 2020 and has since also included BTS, Saweetie and J Balvin. The company credited these famous meals with helping generate sustained increases in sales and traffic. CEO Chris Kempczinski has also credited the campaigns with creating more cultural relevance for the brand.
“What you’ve seen for us over the last few years is just finding more ways to connect our stocks…our experience to what’s going on in the culture,” he said during the company’s earnings call for the third quarter of 2022. “All of these different things remind us that we are charged with guarding and managing one of the most amazing stocks on the planet, and we must actually find ways to continue to keep it fresh.”
The latest offering should be well received. For example, Cardi B has nearly 20 million followers on TikTok, while Offset has 1.5 million. On Instagram, Cardi B has 152 million followers while Offset has over 21 million.
Remarkably, these meals have generated such sales, traffic, and relevancy without introducing new items or increasing operational complexity.
In July 2021, said Kempczinski“Our goal was to create an ambitious marketing campaign that leverages our customers’ most popular core menu items, authentically appeals to a new generation and increases digital engagement without adding complexity to the restaurant, while positioning ourselves for the long term. ”
McDonald’s plans to continue down this path, noting in its recently announced Accelerating the Arches 2.0 that it will “find new ways to capitalize on the zeitgeist and have fun with our customers” through culturally relevant campaigns.
Contact Alicia Kelso at [email protected]