DICK’S Sporting Goods, NCAA, Warner Bros. Discovery Sports and CBS Sports Announce New Partnership, Making DICK’S the Official Sporting Goods Retail Partner of the NCAA – Dick’s Sporting Goods (NYSE:DKS)
Beginning with the March Madness 2023® Men’s and women’s basketball tournaments, the partnership unlocks fan experiences, media rights and supports several major college championships
PITTSBURGH, March 8, 2023 /PRNewswire/ — DICK’S Sporting Goods (NYSE:DKS) and the NCAA® today announced a corporate partnership that will make DICK’S the official sporting goods retail partner of the NCAA, covering all 90 of its men’s and women’s championships. The far-reaching partnership is the latest step in a concerted effort by DICK’S Sporting Goods to illustrate the power of sport and the impact it can have.
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The partnership begins with this year’s March Madness tournaments, where DICK’S Sporting Goods will enable sponsorship through media investments, including courtside signage and exclusive content production, as well as access to multiple NCAA championships, reaching millions of fans in person and from the comfort of their homes .
In addition to being the official sporting goods retail partner to all 90 NCAA men’s and women’s championships, DICK’S also holds exclusive category sponsorship rights for select fan events during the men’s and women’s Final Four® Games including:
- Kids Zone at the Men’s Final Four Fan Festival
- The last four women’s open exercises
- Ferris Wheel at the Men’s Final Four with tip-off tailgate
- Mascot University Women’s Final Four in Tourney Town
As an Official Retail Partner, DICK’S Sporting Goods is granted exclusive access to product categories on Official NCAA Licensed Merchandise for promotional purposes only available to Official NCAA Corporate Champions and Affiliates. CBS Sports and Warner Bros. Discovery Sports jointly administer and collaborate on the NCAA’s Corporate Champions and Partners program. DICK’S will also receive category-exclusive rights to NCAA-owned historical championship material used to create custom content.
“We are excited to partner with the NCAA to transform the lives of athletes and fans through sport. And there’s no better time to announce our partnership than during March Madness. We look forward to being active in both the men’s and women’s basketball tournaments and other championships throughout the year,” said Ed Plummer, senior vice president, chief marketing officer, DICK’S Sporting Goods.
“We are very pleased to welcome DICK’S Sporting Goods to the NCAA Corporate Champion and Partner Program,” said Dan Gavitt, NCAA senior vice president of basketball. “DICK’S Sporting Goods and NCAA form a wonderful partnership that will help improve all 90 championships. We look forward to working together on our shared goals, which focus on supporting student athletes and their overall achievements.”
“We are proud to welcome DICK’S Sporting Goods to our Corporate Champion and Affiliate program as we continue to create more ways to connect and reach fans of the NCAA and March Madness,” said Jon Diament, executive vice President, Ad Sales at Warner Bros. Discovery. “This retail partnership is an excellent addition to our CCP program, a program we have continually expanded over the past 20 years, and we look forward to starting this year’s tournament together.”
“We are pleased to add DICK’S Sporting Goods to our list of NCAA corporate partners,” said Chris Simko, senior vice president, CBS Sports Sales and Marketing, Paramount Advertising. “DICK’S has long been admired for celebrating all those who participate in sport, from weekend warriors to elite performers, and recognizing how much it means to athletes and the communities in which they live. As an official sporting good -Retail partner of all 90 NCAA men’s and women’s championships, DICK’S will be able to uniquely enhance the student-athlete and fan experience at each of these events throughout the year.”
The partnership begins during the first four of the men’s NCAA tournament beginning March 14. You can find more information about DICK’S sporting goods at www.dickssportinggoods.com and for the latest on March Madness and all 90 NCAA championships, visit www.ncaa.com.
Category: Company
Media contact:
DICK’S Sporting Goods: [email protected]
NCAA: Gail Dent, [email protected], 317-917-6117
About DICK’S sporting goods
DICK’S Sporting Goods (NYSE:DKS) inspires confidence and excitement by personally outfitting all athletes so they can achieve their dreams. Founded in 1948, the leading omnichannel retailer headquartered in Pittsburgh serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and warehouse sale stores, online and via the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and the Golf Galaxy Performance Center as well as GameChanger, a mobile youth sports platform for live streaming, scheduling, communication and scoring.
Driven by his belief that exercise makes people better, DICK’S is a longtime advocate for youth sports and, along with his foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. For more information about DICK’s business, corporate giving, sustainability efforts and employment opportunities, visit dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and Facebook. Twitter and Instagram.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, welfare and fairness to create more opportunities for nearly half a million student-athletes each year. The NCAA provides a path to higher education and beyond for student-athletes pursuing academic goals and participating in NCAA sports. More than 54,000 student athletes experience the pinnacle of intercollegiate athletics each year by competing in NCAA championships. Visit ncaa.org and ncaa.com for more details on the association and the corporate partnerships that support the NCAA and its student-athletes.
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