Christian Cowan’s latest collab is with Teletubbies

Christian Cowan’s latest collaboration might come as a surprise – the New York-based British designer is collaborating with British children’s TV show Tetetubbies, which has become a hit around the world. The Tetetubbies brand is owned by media company Wildbrain.

The four characters were the muses for a five-piece clothing collection that “celebrates [Cowan’s] Love of the Teletubbies”.

It’s specifically aimed at “young adult consumers who grew up listening to the Teletubbies and are now falling back in love with Tinky Winky, Dipsy, Laa-Laa and Po, who have become pop culture icons inspired by viral social media moments and prominent appearances are celebrated, designer collaborations and more”.

He has created a limited edition collection that features the characters in signature fashion poses printed on “upscale everyday items” including hoodies, t-shirts and jeans. It’s available on the designer’s webstore with prices starting at $195.

Cowan has also created a pair of neon green plush knee-high stiletto boots in homage to his favorite Teletubby, Dipsy.

Known for his exuberant and whimsical designs, the designer was influenced not only by Teletubbies for the capsule, but also by “playful fashion campaigns that graced billboards and magazine pages in the early ’90s when the brand first launched.” .

He said he “grew up watching the Teletubbies, so to be able to combine that nostalgia with my passion for fashion is a dream come true. The characters’ fun, playful personalities fit my own design aesthetic, so I’m excited to launch this new collection to show Teletubbies in a new light and celebrate them for the stars they are.”

Jim Fielding, Chief Marketing and Brands Officer at WildBrain, said, “Christian’s vision as a designer is unparalleled and his playful, creative sensibility is a perfect fit for the Teletubbies.”

The company has worked over the past year to build engagement and momentum for the Teletubbies as they celebrated their 25th anniversary around the world. Activities included her appearances as special VIP guests on Britain’s Got Talent, remembering the illuminated Empire State Building and performing on the main stage at Pride in London. They started 2023 by sponsoring the Kids Zone at RuPaul’s DragCon UK with a Teletubbies pop-up shop and performances on the main stage.