TEG invests in sport with Left Field Live and Rugby Live

TEG, the provider of live entertainment, sports, ticketing and data, announces the acquisition of two international sports companies: Left Field Live and Rugby Live.

The managing directors of Left Field Live and TEG have worked together since 2014, hosting events worldwide and working with some of the biggest brands in sport including Manchester United FC, Liverpool FC, Manchester City FC, Real Madrid CF, FC Barcelona, ​​AS Roma, Atletico de Madrid, Juventus FC, the national soccer teams of Brazil and Argentina, Pac 12 college football and the US men’s basketball team.

Geoff Jones, CEO of TEG Group, said he was delighted to officially welcome both companies to TEG Group.

“The Left Field Live team has been a great partner for us over the years,” says Jones.

“We have successfully worked together to bring some of the most iconic sporting events and teams from around the world to this country, and this acquisition marks an exciting new chapter for TEG to better serve its customers and help them expand their reach and connection to grow.” Fans worldwide.”

“TEG’s continued growth in esports will be accelerated by the formal integration of our long-term partners into the broader TEG group. Sport is an exciting industry opportunity that we as a company see and this announcement demonstrates our commitment to fulfilling that vision.”

“This integration into TEG really formalizes the way our partnership has worked in practice for a number of years. The announcement demonstrates our focus and commitment to expanding the TEG business from our market-leading position in Asia deeper into the United Kingdom, Europe and the United States,” said Jones.

Bart Campbell, CEO of Left Field Live, also comments: “We have had an enjoyable and fruitful relationship with TEG for a decade. You are a valued and trusted partner.”

“As our companies have grown together and formed interdependencies, we’ve truly seen our teams become one.”

“We now have a great opportunity to further refine this and build on the pipeline of quality that we have secured for the future,” says Campbell.

The acquisitions will see Rugby Live renamed TEG Rugby Live and retain the existing management team within TEG Sport.

Rugby Live Managing Director Stephen Cottrell says: “We are a small but focused group who are thrilled to now have full access to the geographic reach and support of TEG and the TEG Sport team, alongside the world’s leaders Ticketing and data expertise in-house.” This will improve the way we can support our customers.”

TEG Sport is now a separate division of TEG and will host 40 major international events in 2023, growing in size and geographic reach to over 50 in 2024.

TEG Sport is also responsible for helping major global brands enter new markets in Australia, New Zealand, Singapore, Thailand, the United Kingdom and the United States.

These include Liverpool FC, Manchester United FC, FC Bayern, Tottenham Hotspur FC, Chelsea FC, Wrexham AFC, FC Internazionale Milano, BVB 09, Tour De France, the National Hockey League (NHL), the Boomers, Top Rank Boxing and Freestyle Kings , and USA Basketball.