Alpine Canada | News | Alpine Canada and Sporting Life Team Up to Launch Online CANSKIteam Boutique

Calgary, Alta. (February 14, 2023) — Alpine Canada Alpin (ACA) is pleased to announce the launch of the Canadian Ski Team’s online boutique on, further expanding the strength of its partnership with Sporting Life. As the Official Retail Partner of the Canadian Ski Team, Sporting Life has partnered with ACA to bring CANskiteam branded products to fans and ski enthusiasts across Canada. The online boutique launched today with a small, exclusive list of curated items, from t-shirts and hoodies to custom ski goggles with the CANskiteam logo, as well as Helly Hansen hoods and ball caps.

“Sporting Life has been a phenomenal partner with ACA since they joined our family of sponsors last season,” said Therese Brisson, CEO of ACA. “The launch of this boutique allows fans across Canada to shop in the boutique and show their pride and support for our nation’s best ski racers. Having Sporting Life’s expertise in delivering this initiative is testament to a great partnership and a natural progression from our existing partnership.”

“We are proud to celebrate this significant milestone in our partnership with Alpine Canada and the Canadian Ski Team by launching online boutique CANskiteam,” said Fred Lecoq, Chief Marketing Officer, Sporting Life Group. “It’s an exciting moment for Sporting Life and for ski racing fans across Canada to be able to wear iconic pieces representing our national ski team. The curated collection combines ski gear and lifestyle.”

“There’s definitely a lot of demand for CANskiteam gear!” said Cassidy Gray, current Canadian Ski Team Athlete. “With such a tight ski community in Canada, it’s cool that people now have the opportunity to buy the gear and become part of the team that way! This new collaboration with Sporting Life gives all our fans and supporters the chance to look like one too! Additionally, the boutique’s online nature will make it accessible to all Canadians. For me there is nothing cooler than going to ski resorts across Canada and seeing a lot of people wearing CANskiteam gear. As a proud Canadian athlete, we can’t wait for this collection to grow and for our passionate and supportive fans to carry CanSkiTeam gear with us. We’ve always felt that our team felt like everyone was at home, and now it will look that way too!”

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The CANskiteam boutique is officially open online, offering a curated selection of products for purchase. Fans across Canada can visit to shop the collection and support CANskiteam.

Follow Canada’s ski team this season on Alpine Canada’s website, social media accounts and subscribe to the newsletter.


For more information or media inquiries, please contact:

Markus Halliday
Alpine Canada
403 777 3204
[email protected]

About sporting life

Sporting Life Inc. (“Sporting Life”) is Canada’s premier sports and lifestyle retailer, operating 14 high-end stores in Canada’s largest cities. A store like no other, Sporting Life offers Canadians the best in everything they need to pursue their sporting life, offering premium brands in outerwear, gear and footwear for everything from skiing and snowboarding to biking, hiking, running, tennis and more . There you will find the most prestigious brands, products and services to feel at your best for a life of sport and style.

About Alpine Canada

Alpine Canada is the governing body for alpine, paraalpine and ski cross racing in Canada and for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championships and World Cup athletes to increase visibility, inspiration and growth in the ski community.

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