Betegy Takes Ads Personalization Further With the Latest Smart Banners Innovation
The platform allows bookmakers and casinos to tailor campaigns to each individual player.
JERSEY CITY, NJ, March 28, 2023 /PRNewswire/ — Betegy, the award-winning display advertising automation platform, has announced the launch of its latest innovation in content personalization.
The platform now allows users to create smart banners that rely on profile information from the operator’s CRM. This allows tailored calls to action to be sent to each individual player based on their activity and preferences, dramatically increasing engagement with the ads.
For example, when a player logs into the sportsbook, the platform receives information about their past interactions and betting behavior. Based on this data, Betegy’s platform can then identify the player’s interests and return a personalized banner that reflects their unique preferences. This provides an online bettor with a seamless and personalized experience while increasing engagement and driving revenue for the operator.
The new feature aims to revolutionize the way online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of specific audiences. By leveraging CRM data and insights into player behavior and triggers, operators can optimize their marketing strategies for even better results.
“We are very excited to bring this latest innovation in content personalization to the market for our customers,” he said Alex Kornilov, CEO of Betegy. “Integration with CRM systems allows our clients to deliver even more targeted and relevant ads to resonate with each individual player, leading to increased engagement, retention and ultimately revenue.”
Earlier this year, Betegy launched Creative Studio, which allows operators to create up to 1,000 ads that dynamically display real-time match odds via a direct API feed. This is crucial as sports bettors are most interested in match odds, even more so than promotions and profit increases.
With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for each game and sport, and instead pull odds directly from the source and use a self-service platform to create multiple ads at once.
About Betegy
BETEGY is an award-winning platform that enables companies in the iGaming and sports betting industries to create data-driven, personalised, scalable display advertising campaigns across the digital, retail and broadcast sectors. BETEGY’s work and skills span the fields of sports and gaming.
The company has established itself as the marketing technology provider of choice for companies such as ESPN, Sportsbet.ioTipico, Bitcasino.ioyolo Group, Merkur Casino, Bwin, Ringier, Axel Springer, Yahoo! Sports, Parimatch, PokerGO, ShotTracker and winner.net.
The company has received multiple industry awards for its market-leading technology. These include the 2021 EGR Award for Innovation in Sports Betting and Innovation of the Year at the 2022 SBC Awards.
Contact:
Ethan Anderson
732-207-6771
[email protected]
SOURCE BETEGIE
