BMW Group welcomes competitors and guests to the 2022 European Championships in Munich.

+++ The BMW headquarters and the BMW Museum, both architectural icons, will be illuminated as part of the opening ceremony +++ 50 years of electromobility in the BMW Group +++ BMW Group Design creates the medals +++ 100% electric shuttle fleet + ++

Munich. As part of the official opening ceremony of the European Championships on August 10th, the BMW headquarters and the BMW Museum were illuminated in a unique way to welcome all athletes and guests. The nine sports of the European Championship were presented and staged using a combination of laser and video projections. The symbols for the individual sports are based on the design of the 1972 Olympic Games, which also took place in Munich. The facades of the iconic company headquarters, which is celebrating its 50th birthday this year, were illuminated in interaction with emotional images on the museum. The diversity of this major sporting event was summarized in the message “United in Joy”, which expresses the anticipation of everyone involved for the competition in the next few days.

The BMW 1602 Electric, the BMW Group’s first all-electric vehicle, also turns 50 this year. The BMW 1602 Electric was used as the lead vehicle for the marathon at the Olympic Games in Munich and of course it was also illuminated. Together with the BMW i4, which is produced just a few meters away at the BMW Group’s main plant in Munich, the two products underscore the company’s progress in 50 years of electromobility.

As a premium partner of the BMW, MINI and BMW Motorrad brands, the BMW Group is looking forward to supporting another major sporting event on our doorstep.

Read  Why did the Rangers fire Chris Woodward? Failure to follow through on offseason spending dooms Texas manager

The 2022 European Championships in Munich are the biggest sporting event in Munich since the 1972 Olympic Gamesth until 21St Around 4,700 athletes in the nine different sports will have their sights set on victory at the European Championships. There are a total of 177 events to win medals. The medals themselves were designed by Designworks, the BMW Group’s innovation studio.

As a premium partner, the BMW Group is providing an extensive fleet of shuttle cars for the EM in Munich. The fleet consists exclusively of electrified vehicles from the BMW and MINI brands. In addition, the BMW Group contributes to the logistical success of the event and provides visitors with free parking spaces during the competition.

Leave a Comment

Your email address will not be published.