BMW M340i xDrive & 330Li M Sport Join Updated 3-Series Range
THE The updated 2023 BMW 320i M Sport, 330i M Sport and 330e M Sport, launched in January, are joined by two more variants of the G20 generation – the M340i xDrive and the 330Li M Sport. As with the previously launched variants, these two additional models have similarly refreshed exteriors and redesigned interiors, including the BMW Curved Display.
“The BMW 3 Series is a consistent and outstanding representation of BMW values and the promise of sheer driving pleasure. The inherent qualities of sportiness, comfort, efficiency and innovation of the BMW 3 Series, a global bestseller, also resonates well with Malaysians, propelling it forward year after year as the best-selling premium sedan,” said Hans de Visser, Managing Director of the BMW Group Malaysia.
“We firmly believe that the ‘power of choice’ should rest firmly in the hands of our customers and are delighted to introduce two new additions to the new BMW 3 Series in Malaysia,” he said.
More expressive appearance
The latest M340i xDrive has received a more expressive front view with a distinctive racing-inspired hexagonal kidney. It’s flanked by adaptive LED headlights with the added convenience of high-beam assist to maximize illumination at all times.
Included with this variant are M exterior mirrors, 19-inch M wheels in double-spoke design 791 M Bicolor, including M sports brakes in high-gloss blue. The rear identifies the M340i xDrive with the M rear spoiler and free-form tailpipes.
The M340i xDrive has the M aerodynamics package and M high-gloss Shadowline as standard.
The new 330Li M Sport, which is more luxury-oriented, has similar cosmetic updates with stripped-down LED headlights that also include the high-beam assistant. If this variant looks longer than the 330i M Sport, that’s no illusion, as its body is 110mm longer (that’s why it has the “L” in its designation). On every corner there are 18-inch M wheels in double-spoke style in 848 M Bicolor.
As with the M340i xDrive, the M aerodynamics package and M high-gloss Shadowline with extended scopes are also standard on the 330Li M Sport.
Customers can also choose the M Sport Pro version for the M340i xDrive, with extensions such as 19-inch M wheels in double-spoke style 792 M Bicolor Jet Black, M Shadowline lights, M sports brake calipers in high-gloss red, M High-Gloss Shadow Line with extended scopes, included Kidney frame and slats in black high-gloss. and M rear spoiler in Black Sapphire.
Updated interior
In the interior, the highlight of the current series is the BMW Curved Display with a 12.3-inch information display and a 14.9-inch touchscreen control display. Integrated into a sleek, frameless form, the dominant panel on the instrument panel is tilted slightly towards the driver, improving visibility and also underscoring the fact that a BMW is a driver’s car.
The center console is tidy, the classic gear selector now in a very elegant, minimalist toggle design. The i-Drive controller has a larger diameter for easier gripping and turning without looking down, with direct touch controls. The BMW Live Cockpit Professional runs on the BMW Operating System 8.
A storage space package, automatic air conditioning, ambient lighting, interior mirror with automatic dimming function and electric glass roof are standard. The Harman Kardon Surround Sound System provides in-car entertainment.
Also available are the hand-stitched M leather steering wheel in supple Walknappa leather, the M interior trim strips M headliner in anthracite and aluminum lozenge in anthracite and, optionally with the M Sport package Pro, the iconic M seat belts in M color.
The luxury focus of the 330Li M Sport is emphasized as standard by the combination of rear high-gloss/aluminium interior trims, electroplated applications for controls, instrument panel in Sensatec and a panoramic glass roof.
Different drives
The M340i M xDrive is a fully-fledged BMW M product with its straight-six petrol engine that drives all four wheels with a maximum of 387 hp/500 Nm. For the 330Li M Sport there is a 4-cylinder petrol engine with an output of 258 hp/400 Nm, which only goes to the rear wheels. Both models use an 8-speed Steptronic sports transmission.
As you’d expect, the 330Li M Sport’s suspension is tuned for comfort, while the M340i xDrive features chassis elements for more dynamic handling. These include the M sport differential, the Adaptive M suspension and the variable sport steering.
The 330Li M Sport costs from RM 325,800.00, the M340i xDrive from RM 391,800 and the M Sport Pro version costs another RM 5,000. All prices without insurance, but with BMW service and repairs included. The M Sport Pro version will be available online only with a pre-booking fee of RM3,000. Deliveries are expected to begin in August 2023.