Brittany Barnhart Teaches You How to Attract and Convert Your Audience With the P.O.W.E.R. Method

If you have problems with your business opportunity, Brittany Barnhart – founder of Powerhouse Brand Studio – can solve them. Brittany, known as B, is a brand and business development professional who excels at helping entrepreneurs solve problems and uncover opportunities.

Heather Nash photography

Their signature process, the POWER Method, is the answer for entrepreneurs looking to attract and convert their target audience.

It’s a five-step process that includes:

• Clarify yours purpose
• Watch Your target group & competitors
• Create workflows
• execution
• sophistication & Testing

She went through that and more on the latest episode of the Launch Your Business Podcast.

You can listen to the full episode here and I’ll give an overview of her POWER method below.

Clarify your purpose

As Simon Sinek says, “People don’t buy what you do, they buy why you do it”. So why do you have a business?

The first step of the B-Process is to get a clear vision for your business. This includes finding your WHY and understanding the specific services you offer. But don’t stop there, you also need to understand the specific purpose that your target audience has for the product or service being offered.

If you need help with this, I suggest learning more about the jobs-to-be-done theory. It is based on the economic principle that people buy products and services to do “jobs”. For example, helping them complete a task, achieve a goal, or avoid a problem.

Once you discover the “job” your product or service is being hired for, you will fully understand the purpose it serves your audience and figure out how you can better serve them.

Related: 5 steps to “turn on” your brand in the real world.

Observe your audience and your competitors

Audience research can be extremely useful and boring at the same time. Sure, you might want to jump in and start selling, but you don’t know who to sell it to or how to position it if you skip the observation phase.

As B mentions, “By gaining clarity about who your target audience is, you can develop a customer journey that reaches them at every stage of their buying journey.” She adds, “We can also show you ways to engage your audience and convert through: content strategy, email opt-in development, email drip series, service development, partnerships, where to showcase your brand, and more.”

Sure, it might be a bit boring, but there’s clearly an extremely valuable benefit.

The easiest way to keep track of your audience and competitors is through social listening. This is the process of monitoring online conversations to better understand how your audience is behaving, what they are thinking and how they are communicating.

create workflows

In James Clear’s book Atomic Habits He says, “You don’t rise to the level of your goals. You fall to the level of your systems.” So goals are great, but it’s your systems – or workflows – that drive success and scale.

B explains how this corresponds to the POWER method. “Once you understand how your audience interacts with your business, you can create the necessary workflows (internal and external) to accomplish that with ease. This gives you the option to do more strategic work or just spend less time on work in general.”

This includes everything from onboarding to automations to systems and processes.

If you have a task that is repetitive or time-consuming, you should look for ways to create a workflow around it. Luckily, B has developed some of these common processes for you in their Notion templates.

Related: 3 business efficiencies to keep your business recession-proof

execution

Once you’ve developed your content marketing strategy and workflow, the next step is to take action. Execution involves implementing all of these solutions in a cohesive manner that can be understood and used by all team members.

You will also have a solid understanding of what needs to be considered to allow your processes and systems to evolve as your business grows.

Would you like to save money and remain flexible? Because you already developed standard operating procedures in the previous step, you can easily outsource these tasks to a remote team.

Refinement & Testing

With all of these systems, it can be tempting to set it and forget it. However, it is beneficial to regularly take a step away from work in Your business so you can work on your business.

As B notes, “As your business grows, you’ll receive feedback on how your workflows are performing, how your audience is interacting with your brand, and become clearer about how to talk about your services. With this feedback, you can improve your messaging, services, and workflows.”

Luckily, with the POWER Method, you already have a process in place to review, test, and optimize your business processes.

What’s next?

Ready for more tactical-level guidance on attracting and converting your audience? Here are a few more ways to learn from B.

Listen to the full podcast episode

Follow her on Instagram and LinkedIn

Subscribe to their newsletter

Take their free course, Identifying, Attracting and Converting Your Target Audience