Byron Allen: ‘Historic Deal’ HBCU GO Deals With the SWAC, CIAA ‘Long Overdue’

HOUSTON, TEXAS – Byron Allen believes his Allen Media Group’s partnership of free digital streaming platform HBCU Go with SWAC and CIAA are landmark deals. Few can disagree.

The importance of these long-standing HBCU athletic entities, established over 100 years ago—Central Intercollegiate Athletic Conference in 1912 and Southwestern Athletic Conference in 1920—is significant. Corporate America and major broadcasters have ignored or failed to recognize the economic benefits of membership at HBCU conferences.

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