Chase Rice on how chasing self-respect developed his latest, best album yet

Chase Rice sits at a table in his home, where most of his songs are written "I hate cowboys and all dogs go to hell" was written on February 1, 2023 in Franklin, Tennessee.

Chase Rice’s sixth studio album, I Hate Cowboys & All Dogs Go To Hell, was released on February 10. “[I’ve] I was chasing the damn thing I thought I should be doing at the time.”

Chase Rice stands in front of a flagpole at the entrance of his home in Franklin, Tennessee, on February 1, 2023.

The decision to change that mindset has spawned his most cohesive project to date.

Two years after Rice rose to fame in a “ten-year town,” he achieved the superstar status that makes most creatives give up striving for success for the rest of their lives.

The success of “Cruise” — the Florida Georgia Line’s 2012 anthem he co-wrote with Brian Kelley and Tyler Hubbard (the tandem that made up the Florida Georgia Line), and producers Joey Moi and Jesse Rice — included achieving the by unprecedented standards, eventually becoming a 14-time platinum seller at the top of the charts and the best-selling song by a country duo in digital history.

As a performer living after that fame, Rice approached his sixth album in 2021 at a crossroads in career and life.

He was a 35-year-old high school and college football star, a finalist on the television show “Survivor,” and had #1 albums and radio singles as both a singer and songwriter. Also, within 18 months of arriving in Music City, he had unprecedented success that allowed him to achieve what he describes as a “false ceiling” in terms of his career potential.

For the past decade, Rice has looked for ways to expand the very small space he seems to have allowed himself as a creator, essentially starting from a spire rather than building to one.

Chase Rice "I hate cowboys and all dogs go to hell" The album cover features a vintage photograph of his late father, Dan Rice.

Add Rice’s self-doubt that his father Daniel died suddenly of a heart attack in 2008 — also add the idea that he believes his father found his success prematurely — and an artist creatively paralyzed by disapproval of his own self worth appears.

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