The economy is picking up and competition for jobs is intensifying. In this context, it is wise to know which jobs are most in demand and where the best opportunities lie. If you want to land a great role, it’s crucial to make a leap in your job search and differentiate yourself.
The job landscape
A new study by Semrush found that the top three jobs people look for in the US are flight attendant, medical assistant and security jobs. And the jobs with the biggest increase in searches compared to previous years are data analysts, project managers, and proofreading jobs. On the other hand, some professions are losing popularity. These include pharmacy technician, administrative assistant, nanny, firefighter and tutoring jobs.
What about remote or hybrid roles? Overall, while hybrid is losing ground compared to things like job security, the desire for greater flexibility in where and when to work is still important. Searches for such roles have quadrupled in popularity. Searches for “remote jobs near me,” “part-time remote jobs,” and “entry-level remote jobs” are particularly popular.
Tech companies are also particularly popular when looking for a job. Interest in Amazon, Meta, Google, Netflix and Apple has doubled in searches both in the US and globally. On average, 7 million people view Amazon’s careers page and 1.2 million views Meta’s careers section each month.
Get a jump start
Data about searches can inform your Job hunting is an important way, and one of the first things you can do is act fast. With more media coverage of corporate layoffs or belt buckles (think job cuts), people looking for new opportunities will accelerate their efforts — and you want to be on the front lines if you can.
Search now and keep looking for new roles regularly as things are always changing given the current market volatility. Additionally, companies often scale back their search and hiring activities during the holidays, so now is the time to find and pursue new opportunities.
If the most in-demand jobs are also on your list, you can expand your options by thinking creatively and considering adjacent roles. Think of these as “contiguously possible”. For example, if you are interested in becoming a flight attendant because you love the travel industry and are moved by the power of airplanes, you might consider looking for other related roles such as flight attendant. B. Gate agents, aircraft mechanics or flight assistants. Or if being a physician assistant sounds exciting because you love healthcare, you may also consider roles as a phlebotomist, EKG technician, or medical claims assessor.
Also broaden your search by looking for related data and include the economy and fast-growing jobs. The US Bureau of Labor Statistics releases a list of the 20 occupations with the highest projected percentage change in employment between 2021 and 2031. These include jobs such as male nurses, wind turbine service technicians, ticket buyers and projectionists, restaurant chefs, and data scientists.
Activate your network
The hidden job market — those jobs that have not yet been posted or are just beginning to crop up in the minds of executives — is alive and well, and the best way to tap into these less-visible opportunities is to activate your network. Announce that you are looking for a job and ask your network for advice and support. Or if you want to be more covert in your search, reach out to people privately and ask them to introduce you to others or recommend you for a job.
The most helpful people are likely to be in your secondary or tertiary networks rather than your primary network. This was recently proven in a study by MIT. Those who know you best probably know many of the same people and are aware of the same opportunities as you. But those farther away – and those you’re not as close to – have access to new information, or fresh information about what roles might be available. If you have supported others along this path and maintained good relationships, these network connections should be especially helpful in your quest.
Focus on your core
When companies are retiring or defending their positions in a declining market, they are often more interested in hiring people who are already experts and can break into a role. You want to hire people who have a proven track record of success or can demonstrate that they work quickly and competently. So focus on your core competencies and proven successes.
Highlight your potential
But of course companies also want to hire people who can grow with them and have future potential. Emphasize your ability to perform today, but also talk about your commitment to learning, growing, and contributing to their organization in new ways over time. There will be a balance, and the message is nuanced, but it will be rewarding to articulate both your worth today and your future.
If you like your current position or your current employer, great. But if you’re looking for the next big thing, now is the time to get a jump start, jump in, and jump ahead to seek a new opportunity – either pursue what you know is interesting will be, or to think creatively about similar roles that might offer new learning and growth.