Dick’s Sporting Goods Grows Omnichannel Offerings

Dick’s Sporting Goods is benefiting from changes it’s made over the past five years, including expanded experiential retail offerings and omnichannel delivery, company executives said Tuesday (Aug. 23). profit release.

“Our second quarter performance demonstrates the strength of our core strategies and the fundamental improvements we have made across our business over the past five years,” Executive Chairman Ed Stack said in the publication.

Since beginning its “transformation journey” in 2017, the company has launched several new concepts, the company said in its August 2022 investor presentation.

These additions include Public Lands, a retail concept with experiential elements like a climbing wall; GameChanger, a technology company that makes products for youth sports teams and communities, and Going Going Gone! Stores that consolidate clearance inventory and enable eCommerce sales, according to the presentation.

“The state of our industry is strong and we remain on the right track,” Stack said in the release. “Dick’s is the clear market leader and as a result of our transformation, we are well positioned to extend our lead and deliver long-term top-line and bottom-line growth.”

The company’s focus on experiential retail and bringing products to consumers in new ways accelerated in early 2021 as shoppers returned to stores in greater numbers as the spread of COVID-19 began to slow and more people were fighting it Virus PYMNTS vaccinated were reported at that time.

Continue reading: Dick’s Sporting Goods focus on experiential retail drives sales in Q3

The retailer, which has 860 stores in 47 states, has also evolved its omnichannel operating model, which allows customers to shop in person, use an hour-long in-store or curbside pickup, or get deliveries from stores or from a fulfillment center , depending on the presentation.

“Our inventory is healthy and well positioned and we are excited about our back-to-school range,” President and CEO Lauren Hobart said in the latest earnings release. “We are raising our full-year 2022 outlook, which remains appropriately cautious given today’s uncertain macroeconomic environment.”