Dick’s Sporting Goods Purchases Moosejaw From Walmart

To expand its reach into outdoor apparel, Dick’s Sporting Goods acquires retailer Moosejaw from Walmart.

Dick’s said the purchase would expand its outdoor offering, which is currently led by its Public Lands banner. It also renews the sporting goods giant’s commitment to growth in the multi-billion dollar outdoor space.

When the acquisition closes in March, Moosejaw CEO Eoin Comerford will report to Todd Spaletto, President of Public Lands Banner and Senior Vice President of Dick’s Sporting Goods.

Founded in 1992, Moosejaw is headquartered in Madison Heights, Michigan. Walmart bought the company in 2017 for $51 million as part of its then-new US e-commerce organization. Moosejaw was a separate organization from Walmart with an online presence and 13 physical stores in Arkansas, Colorado, Michigan, Kansas, Illinois, Missouri and Bentonville, Arkansas.

In 2021, Dick’s opened its first Public Lands store in Pittsburgh, with Lauren Hobart as CEO. Eventually, the brand grew to seven brick-and-mortar stores and a full e-commerce site.

The store design encourages people to participate in outdoor activities and promotes public soil protection. Public Lands offers consumers a variety of lifestyle and outdoor apparel, gear and footwear. The company also gives to conservation efforts, donating 1% of all sales.

While Hobart was at the helm, Dick’s created a SidelineSwap. The online marketplace offered customers the opportunity to exchange their used sports equipment for Dick’s gift cards. Customers had the option to donate the final trade-in value to select local sporting organizations. Gear and clothing that did not qualify for trade-in were donated or recycled. In 2022, program participants received an average of $88 for used equipment, and nearly all customers surveyed said they participate in the program once a year.

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Currently, Dick’s Sporting Goods has over 850 companies including Dick’s Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and warehouses. It also has Dick’s House of Sport and Golf Galaxy Performance Center. The mobile youth sports app GameChanger is also owned and operated by Dick’s. Youth sports organizations use the app for live scores, video streaming, communication and scheduling.

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