Here’s How To Save Alfa Romeo According To You

Lineup changes, reliability and a look into the future weigh heavily in your eyes

from Stephen Rivers

Feb 19, 2023 at 10:09 am

Alfa Romeo is a historically competitive brand with many ups and downs. Recently we left it up to you to decide how you would save the brand from an untimely death. Here are the top answers from all of you on how you would play CEO if you were appointed tomorrow.

Tyler Giles says the brand needs a “real driver’s car at a good price” like the 5 Series, E-Class or A6. Especially with rear-wheel and all-wheel drive. He thinks Alfa needs a full lineup from a mild version to a wild version.

Leconte Dave received the same number of positive votes as Tyler, but suggested a slightly different route with a Giulia coupe, a larger SUV, and plug-in or hybrid versions of all models.

More: You can buy (but not drive) a replica of Alfa Romeo’s 2023 F1 car.

Price and segment factors both play big roles in the problem, say commentators Mike Paul and Marcelo_L. “Alfa needs to have an entry level model that people can afford, al-la 105 series like in the 60’s-70’s that was affordable and sold out the others!!!” was followed by “I’ve had that all the time said…. the Giulia was supposed to be THIS entry, and yet they OVERPRICED it to a ridiculous level. The Jeep Compass-derived Tonale (especially since it’s also overpriced) won’t help.”

Link took a highly practical approach that had nothing to do with fire-breathing sports cars or SUVs. “Given that Alfa’s main market is Europe, and fleet CO2 emissions are set to be reduced to 67 grams per km by 2025 and well below 50 grams by 2030, any single proposal here would hit the mark with fines of over €10,000 per car sold lead to financial ruin,” they say.

That received 11 upvotes and not a single downvote, the highest score for any comment in the thread. It’s still not the winner, however, as Ce and Alex Cortez combined the same plan to achieve a 13 upvote to zero downvote ratio. This plan consists of improving the brand image of unreliability by offering a 10-year guarantee.

As db pointed out, it worked for Hyundai Kia Group and therefore there is no reason to think it cannot work for Alfa Romeo. The big question is whether the cars will make it out of the store far enough over that period to change the brand image.

array(9) {
  [0]=>
  string(376) "
Alfa Romeo is a historically embattled brand with lots of peaks and valleys. Recently, we put it to you to decide how you’d save the brand from an untimely death. Here are the top answers from all of you on how you’d play CEO if you were appointed tomorrow."
  [1]=>
  string(259) "



Tyler Giles says that the brand needs a “real driver’s car at a good price” like the 5-series, E-Class, or A6. Notably with rear-wheel and all-wheel drive. He thinks that Alfa needs a full lineup from a mild version to a wild version."
  [2]=>
  string(230) "



Leconte Dave got the same amount of upvotes as Tyler but suggested a slightly different route with a Giulia Coupe, a larger SUV, and plug-in or hybrid versions of all models."
  [3]=>
  string(236) "



More: You Can Buy (But Not Drive) A Replica Of Alfa Romeo’s 2023 F1 Car"
  [4]=>
  string(2690) "




         
            
  
        


Pricing and segment factors both play a big role in the problem say commenters Mike Paul and Marcelo_L. “Alfa must have an entry level model that people can afford, al-la 105 series like in the 60-70’s which was affordable and out sold the others!!!” was followed up with “I have been saying this all along…. the Giulia was supposed to be THAT entry, and yet they have OVERPRICED it to a ridiculous level. The Jeep Compass-derived Tonale (especially as it’s also overpriced as well) isn’t going to help matters.”"
  [5]=>
  string(402) "



Link took an extremely practical approach that had nothing to do with fire-breathing sports cars or SUVs. “Given that Alfa’s main market is Europe and CO2 fleet emissions will be lowered to 67 grams per km by 2025 and way below 50g by 2030, every single suggestion here would lead the brand into financial doom with regulatory fines of over 10,000 Euro per car sold,” they say."
  [6]=>
  string(330) "



That received 11 upvotes and not a single downvote, the best score for any comment in the thread. It’s still not the winner though because Ce and Alex Cortez combined the same plan to achieve a ratio of 13 upvotes to zero downvotes. That plan is to fix the brand image of unreliability by offering a 10-year warranty."
  [7]=>
  string(338) "



As db pointed out, it worked for Hyundai Kia Group and so there’s no reason to think that it can’t work for Alfa Romeo. The big question is whether or not the cars can still manage to stay out of the shop enough over that time period to change the brand image. "
  [8]=>
  string(1960) "




         
            
  
        "
}

array(9) {
  [0]=>
  int(0)
  [1]=>
  int(1)
  [2]=>
  int(2)
  [3]=>
  int(3)
  [4]=>
  int(4)
  [5]=>
  int(5)
  [6]=>
  int(6)
  [7]=>
  int(7)
  [8]=>
  int(8)
}