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How to Attract and Engage Customers By Creating a Brand With Purpose

Brands today are not only made up of attractive logos and unique slogans. Both companies and entrepreneurs create images that can influence buyers’ opinions and habits. Therefore, finding your purpose and creating both a business and personal brand is essential to success. Read tips on these topics from members of the online small business community below.



Drive sales with a purpose-driven brand

Today’s consumers don’t just want to choose well-known companies. They want brands that serve a greater purpose. This can range from companies committed to social causes to companies run by entrepreneurs speaking on important issues. To learn more about this concept, read this Ignite post by Poulomi Basu.

Do your best to do your best

Every small business owner wants to achieve as much as possible with their time. But sometimes high expectations lead to disappointment and burnout. Rachel Strella from Strella Social Media shares thoughts and perspectives on goals and hard work in this blog post.

Take personal branding seriously

Branding isn’t just for businesses. It can also be a useful concept for business owners and leaders on a personal level. When you’re ready to amplify your personal branding, check out this Small Biz Viewpoints post by Harry and Sally Vaishnav for strategies.

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Become a design thinking leader

Design thinking is a mindset that excels at creative problem solving in solving complex challenges. It is ideal for small business owners and executives. If you’re looking to strengthen your skills and reputation in this space, this Startup Professionals Musings post by Marty Zwilling may help.

Find your ideal work environment

Some businesses thrive with a traditional 9-5 office. Others prefer pure result operations. The choice can impact both your personal productivity and that of your team. Oliver Peterson discusses the pros and cons of different options in this post from Process Street.

Use online tools to improve the running of your business

Personal development can make you a more effective business owner. But so are the tools you choose to run your business. They can make you more efficient, giving you more time to improve your skills. Ivan Widjaya lists several options in this SMB CEO post. And BizSugar members shared their thoughts here.

Build an online presence for your franchise brand

Whether you are starting a startup or acquiring an established franchise, having an online presence is incredibly important to branding. This is a must not only for promoting a brand, but also for a professional image. Read tips from Joel Libava of Franchise King here.

Consider starting your own blog

Blogging can be a great way to build your brand and share your expertise online. But first you need something to blog about. In this Smart Blogger post, Stephen Connors offers several popular types of blogs to get you started.

Use Instagram saves to increase engagement

When people think of Instagram engagement, they often focus on likes and comments. But savings also go a long way. And they can serve both business accounts and individual users. Read about their benefits and how to use them in this Inspire to Thrive post by Lisa Sicard.

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Learn to make customers happy

Customer satisfaction is one of the main goals of most small business owners. If they are satisfied, they are more likely to come back. And that leads to more success for your business. Learn more about customer satisfaction and how to measure it in this Crowdspring post by Mary Kyamko. Then visit the BizSugar Community to see what members have to say.

If you would like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your message tips to: [email protected].

Image: Depositphotos


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