How to create a LinkedIn Poll for quick, valuable engagement

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LinkedIn is at ease the Social media site for professionals to build their brand. But while posts, shares, and updates can build exposure, there are better — and even more efficient — ways to build engagement within the platform.

Creating a LinkedIn poll is one of the most effective ways to engage with current and potential members of your online community.

Before you think “this is too much work,” here’s a little secret: creating and managing a survey actually takes less brain power than curating it Perfect Contribution for you and the viewers. The process takes less than 5 minutes (especially once you get comfortable with publishing) and once you click publish, all the stress is off your hands.

Also, polls aren’t just an easy way to answer your questions, they show that you (or your company) care about the public’s opinion and feedback. With that in mind, here is a step-by-step guide to creating a LinkedIn post on both mobile and desktop.

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Before you start

Here are some important things to keep in mind when creating and sharing your first LinkedIn survey.

  1. Use hashtags: To help your survey attract the right people in the right sectors, use hashtags. The more specific, the better. For example, if you’re asking a question about working from home, use #workfromhome.
  2. Less is more: Keep your poll short and sweet – polls are limited to just 140 characters. Save long, long updates for a formal post.
  3. Proofreading Before Publishing: This is perhaps the most important thing to know before creating your questionnaire. Once you’ve published your survey, you can can not make changes. If after posting you realize you made a mistake, you must delete the post entirely and repost.

Now let’s move on to the methodology.

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How to create and publish a LinkedIn poll

At the top of your profile, select the “Start Post” option. This process is the same for a personal account and a business account.

Start a post option on LinkedIn

Screenshot by Christina Darby/ZDNET

Below the place where you would normally post is a list of other options. Select the last option in the Create Poll list.

Create a poll option on LinkedIn

Screenshot by Christina Darby/ZDNET

From here you have control over what questions you ask, how many answers you want respondents to choose from (up to four), and how long the survey lasts. Note that you only have 140 characters to ask your question and 30 characters for each option you provide. You can also choose any time between one day and two weeks to keep your survey active.

Poll Options on LinkedIn

Screenshot by Christina Darby/ZDNET

Once the poll is over, the results will appear in the original post for you and your network to see. As the person who posted the poll, you can see who voted and what they voted for, but only the numeric data is shown when others see the results.

Now you can explore all this data. For example, if you asked if employees are willing to return to the office, you can contact those who declined and ask politely why. There are a plethora of ways surveys can be useful, so get creative and use the results to further engage with your network and career.

frequently asked Questions

Can I run more than one LinkedIn survey at a time?

Yes, whether you’re posting from a personal or organization page, you can conduct more than one poll at a time. However, we recommend running only a few at a time so you and your network aren’t overwhelmed.

Who can see my voting on the LinkedIn poll?

The poll author and Page admin can see how you voted. In other words, your vote is not anonymous to them. When it comes to LinkedIn groups, not all group admins can see your vote. Although poll visibility is typically limited to admins and authors, note that there’s no guarantee these people won’t share your voting history with others – so vote with caution in polls if you think your answer will cause drama will cause in the office.

Can I edit my vote?

Yes, you can edit your vote until the poll is closed.

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