How To Create The Top 3 Eye Makeup Trends Of 2023

The beauty of eye makeup is how transformative it can be—even with something as simple as a coat of mascara or a tiny liner. Minimum effort, maximum reward, right? So it's a coincidence that the three biggest eye makeup trends of 2023 — siren eyes, flirtatious eyes, and graphic cat eyes — are all extremely achievable with just these two beauty pillars.

We asked a makeup artist to give us his top tips on how to perfect each trend. While any mascara or eyeliner will do, try Lancôme's Lash Idôle Lash-Lifting & Volumizing Mascara (a best-seller for good reason, as it always gives a lifting, lump-free look that lasts all day) and the brand's new Idôle Felt Tip Precision Liquid eye liner with a silky, waterproof formula.

Read on to learn how you can recreate any look yourself (and in time for National Lash Day on February 19th, too).

siren eyes

If you're a TikTok user whose FYP is dominated by beauty tutorials and hacks, you've probably stumbled upon the siren eye trend. The flattering and easy-to-nail look is basically an elongated cat's eye that's equally soft and dramatic—think a smoked, smudged look that spreads outward. "Simple in execution but dramatic in effect, the sultry allure of the siren's eyes draws you in like one of its namesake's haunting tunes," says Canada-based Lancôme makeup artist Melanie Belisle.

To get the look, she recommends lining a cat's eye with black or dark brown eyeliner, starting at the inner corners of your eyes and working outwards. "Add some smoke to the outer wings by smudging the liner with a cotton swab," she notes, "and blending with eyeshadow for a softer, more elegant effect" than a traditional sharp cat eye. "Complete the look by adding mascara to anchor the eye and accentuate the overall feline shape."

Flirty eyes

If you've always wanted to look like a literal doll, you should lean into the flirtatious eyes trend, another look currently enjoying a moment on TikTok (and the catwalks). While the term "flirty" can feel a bit vague, it's essentially a hyper-feminine vibe, with a heavy emphasis on super fluttering lashes (sometimes resembling or containing false lashes) and soft liner to accentuate your eye shape. “Flirtatious eyes evoke the radiant joie de vivre of the Parisian Gamine and embody sweetness and femininity [however that looks to you]' says Belisle.

Keep the trend on point by first drawing a light, thin line of eyeliner along the upper lash line and creating a delicate wing at the outer corners,” she says. Next, use a pencil eyeliner to gently define the lower lash line, then comb a couple coats of mascara onto the upper and lower lashes, "focusing on separation and definition," she adds. To take this look to the next level To lift, the pro suggests using a little nude eyeliner on the waterline and then using black liner to draw thin, vertical strokes under the eye to mimic the bottom lashes.

Graphic cat eyes