How to Eliminate Trial and Error Marketing

RALEIGH, NC, October 19, 2022 /PRNewswire/ — When it comes to predictable marketing, the operating system is the answer. The right marketing operating system can create sustainable and predictable marketing growth.

That’s the advice of the marketing execution expert Klara priceauthor of the book Smart Marketing Execution: How to accelerate profitability, performance and productivity (2022, Indie Books International).

How do you turn a 1 million dollars company in one 10 million dollars one? Or in a 100 million dollars or even one 1 billion dollars Company? The answer: intelligent execution. Smart Execution enables a company to achieve its vision, plans and goals.

Intelligent marketing execution is the secret ingredient of Octain Growth System, a marketing operating system that reduces costs and improves business performance while laying a foundation for sustainable business operations. This book is your roadmap to implementing the Octain Growth System so you can gain clarity, confidence and control over all your marketing functions.

Price created the Octain Growth System (OGS) to enable companies to replace time- and money-wasting marketing activities with a proven, turnkey marketing operating system that drives sustained business success by improving marketing team performance and productivity.

“If a business owner wants to scale, they need to build in systems to accommodate that growth. Most business founders know they need to systematize financial operations and their back-end business processes, but when it comes to marketing, they’re still stuck in an endless cycle of trial and error. That’s because there has never been a true marketing operating system for small businesses,” says Price.

The three keys to developing a marketing operating system with OGS are strategy, intelligent execution, and automation.

Strategy. Your marketing strategy consists of a growth plan for the six areas that drive revenue growth: increasing the power of your brand, attracting high-value customers, presenting a clear and compelling message of business value, developing a market expansion plan, aligning marketing and sales to support sales success and into new ones investing in products and services.

Smart execution. What makes execution “smart”? Simply put, this means using a proven process to review and evaluate the alternatives before acting, so you know the path you are on is right for your project, program and team. It means improving performance and reducing risk by avoiding the trap of following the latest marketing fads or chasing shiny objects.

Automation. Technology is available today to help companies across all industries move all or a portion of their operations to the cloud. Now it’s time to take your marketing to the cloud. Key areas for automation for growing businesses include appointment booking, quotation software, email marketing, content marketing, customer relationship marketing (CRM), social media, and customer service support.

Prior to launching Octain Growth Systems, Price was Research Director for Gartner’s Internet Strategies Service. She was also Vice President of Research at Demand Metric, a strategic marketing consulting service, where she led the research analysis team on cloud computing applications for marketing automation, social platforms, CPQ software, merchandising and cloud knowledge management.

Pricer is the author of five marketing playbooks and the cyberthriller, web of betrayal. your book 2020, Do remote workis a resource guide to achieving growth in the remote economy through effective management of people, process, and product development and sales.

Price has been a featured speaker for the American Marketing Association, Vistage International, the California Society of Association Executives, Women in Technology International (WITI), eWomenNetwork, and the UC Davis Graduate School of Management.

About Indie Books International

International Indie Books (www.indiebooksintl.com) serves as an independent publishing alternative to help agencies, business coaches, and consultants create impact and influence. Indie Books offers free strategy talks to prospective authors and free strategy talks to current authors.

Contact

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SOURCE Clara Price