How To Experience The Exciting New Viva Magenta Color Around The USA

Get ready to think pink in the new year, especially, magenta. Pantone recently announced theirs Color of the year 2023: Live Magenta, as the definitive consulting firm christened It-Color every year for more than two decades. The vividly luminous and rich pink hue of the coming year is described as “vibrant with panache and vigour, a nature-rooted hue descending from the red family and demonstrating a new signal of strength”.

As we look at the trends and inspired colorscapes of 2023, we expect Pantone’s Viva to bring magenta color (pun intended) to influence product development and purchasing decisions in all kinds of industries, including fashion, art, design, hospitality and travel. Because color plays such an important role in shaping consumer behavior, we’ve rounded up some of the best destinations across the country to drink, eat, and ring in this gorgeous new hue—so get ready to print off your boarding passes !

The world-renowned five-star luxury Four Seasons Resort Maui at Wailea will feature a festive folral installation by local artist Noah Harders in mid-December this year. Rooted in a love for the country where he was born and raised, Maui artist Noah Harders has transformed the festive arrival experience at Four Seasons Resort Maui. Giant spiral monstera and local flowers such as Pincushion Protea and Red Ginger (a vibrant magenta hue) add an imaginative tropical whimsy and wonder conceived by Harders, who envisioned bringing Hawaii’s dense tropical forests to our doorstep. Additionally, the extraordinary floral installation is accented by traditional holiday elements such as red and gold baubles and the scent of pine and periwinkle. We encourage you to stop and enjoy the magic of the holiday season in Hawaii. The installation will be on display on the site until January 2, 2023.

At LA’s highly acclaimed, two-Michelin-star gourmet restaurant Providence is South African-born Beverage Director Kim Stodelmasterfully crafts timeless cocktail classics but uses premium ingredients that are special, rare and hard to find. Before indulging in a memorable eight-course meal at one of the most prestigious fine dining restaurants, Stodel sets the tone for the rest of the evening with the launch of his new Raspberry Beret Cocktail ($19). Topped with raspberry hibiscus espuma, the cocktail gets its brilliant viva magenta color from fresh farmer’s market hibiscus and perfectly ripe raspberries.

In Hollywood’s bustling Vinyl District, you’ll find the star-studded Grandmaster Recorders recording studio-turned-contemporary Italian restaurant. A storied music venue at the cultural and historic heart of the music industry, GMR honors its rock ‘n’ roll roots through its design DNA and music programming with nods to the former legends who once recorded their biggest hits within the same walls, including David Bowie, Stevie Wonder, Red Hot Chili Peppers, Gwen Stefani, Foo Fighters and Kanye West. Head mixologist Milosz Cieslak brings rock ‘n’ roll back to Hollywood in the former recording studio-turned-connoisseur’s haven with a range of vibrant magenta cocktails including Midnight Vultures ($18): Mezcal, Ancho Reyes Verde, Campari, Prickly Pear, Cilantro, Lime/Salt/Tajin Rim or visit sister restaurant in West Hollywood, EP & LP and order the Purple Rain ($21), an LP rooftop classic with hibiscus-infused gin, lavender honey, lemon juice, Peychaud’s bitters and garnished with an orchid.

at FighterDTLA’s contemporary French bistro with an Indian sensibility and newly minted Michelin Star winner, Co-Executive Chefs Max Boonthanakit & Lijo George bring a refreshing salad twist with a new hearty Iced Beet Salad. The new Shaved Ice Salad (yes, it’s made with shaved ice!) is a frosty concoction of pillow-soft shaved ice topped with pickled beets, tangerines and chives, and served with a pickled beet dressing. Camphor’s new take on the classic is a nod to a popular street food staple found at various roadside food stalls and pit stops in Kerala, India (where Chef George originally came from during Covid down time), which spurred her to create this street food Giving Kerala classics their own bistro twist with a refreshingly unexpected, tart, bright and playful ‘salad’ that’s anything but.

If you’re interested in learning more about my wanderlust and wellness journeys, please follow me on Instagram at @DebbiKickham.

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