Although there are many social platforms, LinkedIn is known as a network where professionals look for connections. It’s more than just a place for people to search for jobs and reach out to industry experts; It’s a place that cultivates a sense of community.
If you don’t use or belong to groups and communities on the platform, it might be time to see what’s out there. We’ll show you how to get the most out of LinkedIn’s groups and communities so you can start networking in a whole new way.
What are LinkedIn Groups and Communities?
In a professional network like LinkedIn, groups and communities cater to individuals who want to connect with people in the same industry. In these groups, people either have similar professional backgrounds, career aspirations or are looking for opportunities to make business contacts in their field.
Many groups on LinkedIn are led by industry experts who want to share their knowledge and invite others to do the same. Groups and communities allow people to seek out connections that could in some way help them grow.
Whether you’re a job seeker or looking for ways to build a professional network on LinkedIn, take a moment to see which groups you might be interested in to enhance your career path.
For example, if you’ve just graduated from college and want to see what’s out there, you can see if your college has a group for alumni to network and share knowledge.
If you’re a freelancer looking for ways to find freelance jobs on LinkedIn, finding a group dedicated to it might help you. Or if you’re in the tech industry and want to find a better job, using groups with that intent might help.
Like any group or community, it would not exist without its participants. If you are thinking of joining a group or community, take the time to play an active role in it to get the most out of it. Interact, offer your experience and listen to recommendations from others.
Finding a group is easy. Go to your LinkedIn news feed and search for the group name in the search bar at the top of your homepage. You don’t have to write the word “group”, just the keyword of the type of organization you are looking for.
For example, if you’re looking for a group dedicated to writing in some capacity, search for “writers,” then select “Groups” from the menu. A list of groups appears for you to view.
If you are already a member of some groups, you should be able to see them when you click on your profile under “Your Groups”. LinkedIn can also recommend groups for you to join based on those you already belong to.
Tips for constructive group etiquette
Once you’ve joined a group, there’s no point in sitting back and letting others do the talking. While the group is intimidating and has over 1,000 members, it’s good to get the ball rolling quickly:
- Introduce yourself by telling the group who you are and why you joined.
- Ask questions and seek out experts in the field who may be able to give you advice.
- Participate in conversations.
- Build relationships with others by commenting, giving feedback, or positively responding to their posts.
- Ask if it’s okay with you to share some posts or articles that you find interesting. Don’t spam them, just share what you think will really benefit them.
- Observe and learn by acknowledging and recognizing experts in their fields.
- If you are familiar with people, you can even send them a connection request.
Try groups and communities
Whether you’re just getting started with LinkedIn or have been on the platform for years, LinkedIn groups and communities are just some of the tools you can use to connect with others and learn something new about your industry.