How to Optimize for Competitor Brand Keywords

Opinions expressed by entrepreneur Contributors are their own.

Most people see search engine optimization (SEO) as a kind of solitaire. You work in complete isolation, improving your website and external references to maximize your results. To some extent, this is a sane way of looking at SEO. But if you want to see even better results, you must recognize the reality that you operate in an extremely competitive environment – and you must better understand and work with your competitors.

One strategy that is often overlooked is optimizing for competitor branded keywords. In other words, you will try to rank higher for searches that include your competitors’ brand names (as well as the brand names of their products). Why is this strategy powerful and how can you use it effectively?

The power of branded keywords

Let’s start by talking about the power of branded keywords. Branded keywords are an important topic in SEO because the people who typically do branded searches are already familiar with your brand and are therefore likely to buy. Branded keywords are also powerful because they are typically non-competitive; No one else will be competing for space here, so it’s low-hanging fruit in your optimization campaign.

However, discussions of brand keywords are usually limited to just keywords associated with your brand and not someone else’s brand.

Related: Is the SEO Industry Dying?

Are you competing for competitor’s branded keywords?

Why should you optimize for someone else’s branded keywords?

  • Brand visibility and recognition. There is a subset of customers out there who have heard of your competitor’s brand but have never heard of yours. This is your chance to make your brand name and business more visible to this niche demographic. If they are already interested in the product you are making, this could be your chance to present yourself as a worthy competitor.
  • traffic levy. This is also an opportunity to siphon off your competitor’s traffic and offer users a superior content option. Every click here is a double win; it’s a user you stole from a competitor and a user just visiting your site.
  • A chance to differentiate your brand. This could also be an excellent opportunity to differentiate your brand. To optimize for competitor brand keywords, you need to create content that acknowledges or describes competitor products and services—which sets the stage for you to articulate why your brand is different.
  • Challenge competitors directly. Remember that your own branded keywords are low-hanging fruit in the SEO world. Trying to optimize for the competition’s keywords robs you of this simple opportunity. This allows you to directly challenge competitors and force them to keep on their toes. If they choose not to challenge you, you can consider it an easy win.
Read  Sampdoria vs. Juventus odds, picks, how to watch, live stream: August 22, 2022 Italian Serie A predictions

Golden Rules for Optimizing Competitor Brand Keywords

If you want to successfully optimize for competitor branded keywords, follow these golden rules:

  • Set realistic expectations. Start with realistic expectations for your campaign’s performance. Your competitor will have a massive advantage when it comes to ranking for their own branded keyword terms. You’re unlikely to fully dethrone them; The best you can usually expect is number two.
  • Target only one competitor brand at a time. Don’t try to optimize for many different competitors at the same time. Develop content that strategically focuses on one competitor at a time. This gives you more control, more direct relevance to that competitor, and a faster, long-term strategic path forward.
  • Include competitor brand terms prominently. When optimizing content for competitor terms, make sure those terms are clearly visible. They should be included in your content’s headline, your page’s meta description, and regularly throughout main content (particularly in headlines).
  • Be transparent and honest. Don’t try to deceive users or tarnish the reputation of any of your competitors. Instead, be transparent and honest. Be honest about the strengths and weaknesses of your competitors’ products. Make it clear that you are not writing on behalf of this brand.
  • Provide relevant, helpful information. Your content must be valuable to users or they will not be drawn to your site. Any content you create using competitor keyword terms should contain relevant and helpful information. Consider doing a product comparison or product review first.
  • Get creative. Don’t just copy what others have done. Try to get creative. If you exercise your creativity and offer users something genuinely new, you will be more successful at sucking traffic away from your competitors.
  • Show what differentiates your brand from others. Use this opportunity to compare yourself directly with your competitors. What makes your brand different?
  • Build strong links. Your competitive content will be much stronger if you have enough links supporting those sites. Be sure to optimize your link building strategy so pages with competitor terms get plenty of juice. Just make sure you also follow link building best practices to avoid the possibility of a penalty.
Read  How to watch NY Rangers vs. NY Islanders: NHL preseason time, TV channel, live stream

See also: How to use pop-up ads without annoying your visitors

Ranking for competitor keyword terms cannot and should not be done by every business. However, if you are often outperformed by a prominent competitor, optimizing your content for their terms could be a clever maneuver to attract at least a portion of users. Optimizing for competitor terms should never be your top priority in SEO and shouldn’t take over your strategy, but it’s a useful secondary technique that can boost your campaign’s performance.

Leave a Comment

Your email address will not be published. Required fields are marked *