How to Sell Beauty Products on Amazon in 2022

Beauty products never go out of style. Regardless of the time of year or the state of the economy, consumers will continue to buy beauty and personal care items.

To prove it to you, according to our last Jungle Scout Consumer Trends Report21% of consumers plan to buy more beauty-related products in 2022 than they did last year, and another 21% are still buying the same amount as ever.

This is an important reason why the Beauty category is so popular among Amazon retailers. But how do you start selling beauty and personal care products on Amazon?

Read on to learn more about:

  • Why Sell Beauty Products on Amazon?
  • Is it worth selling beauty products on Amazon?
  • How to Get Approval to Sell Beauty Products on Amazon
  • What are Amazon’s requirements to sell beauty products?
  • How to sell beauty products on Amazon

Table of Contents

Why Sell Beauty Products on Amazon?

The beauty and personal care category on Amazon is one of the most popular among Amazon sellers 23% of sellers with products listed under this main category.

As we mentioned above, consumers will continue to buy products in this category almost no matter what. While many products that fall under this category may not be necessary, many are, including hair care products, dental care products, personal care products, and so on.

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There are many ways to make money selling beauty products on Amazon.

Is it worth selling beauty products on Amazon?

In short, yes! Selling beauty products on Amazon is profitable. Otherwise there would be no sellers. But how profitable?

According to that Jungle Scout Vendor Report State, 21% of beauty sellers make net profit margins between 26-50%! And 15% of sellers make 21-25% profit.

As you can see, selling beauty products on Amazon can be very profitable. There will always be a demand for a variety of products within this category, so sellers can expect healthy profit margins.

What products fall into the beauty category?

These are the main subcategories in the Beauty & Personal Care category on Amazon. Of course, you can delve deeper into each subcategory to get more specific.

  • Form
  • skin care
  • hair care
  • scent
  • Foot, hand and nail care
  • Tools & Accessories
  • Shaving & hair removal
  • personal hygiene
  • Salon and spa equipment

Let’s say a customer clicks on “Hair Care.” Further subcategories are displayed within hair care. This is just to show you how many different product possibilities there are in this main category.

Selling beauty products doesn’t just mean skin care or hair care products. It also includes products like brushes, combs, scissors, razors, blow dryers, curling irons and so on.

How to Get Approval to Sell Beauty Products on Amazon

One of the biggest questions new sellers ask is, “How do I get approval to sell in the beauty category?” A few years ago, the answer to this question might have been a little more complicated, since the beauty category was gated. was and required Amazon approval.

Now the Beauty & Personal Care category is no longer limited to new Amazon sellers.

Although Amazon makes it very clear in theirs Overview of the categories help pagethat “even if selling in a category does not require approval from Amazon, selling specific products may require approval.”

That means just because you’re approved to sell in the beauty category doesn’t mean you can sell every brand in that category.

If you are reselling products through retail arbitrage or wholesale, make sure you are authorized to list that particular product or brand before purchasing inventory.

If you come across a specific brand that you want to sell but are restricted, you will need to find an authorized retailer of that brand, purchase at least ten units, and submit the invoice to Amazon for approval. They will / will ungated if Amazon is satisfied with the submitted documents.

Premium and Professional Beauty on Amazon

You may come across the “Premium” and “Professional” beauty categories in your product research, but any products that fall into these categories should be avoided. Products in the Premium and Professional categories are selected by Amazon and reserved for the top beauty brands.

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You probably won’t be able to list products that fall under these two categories as Amazon limits who can sell under them and they are currently not accepting applications for Premium and Professional beauty.

What are Amazon’s requirements to sell beauty products?

Before listing any beauty products for sale on Amazon, especially a new private label, it is imperative that you adhere to this Amazon Compliance Checklist for the sale of cosmetic products.

Amazon describes cosmetic products as follows:

“Cosmetics are products that are usually rubbed, poured, sprinkled, or sprayed on the body to cleanse, beautify, or change the appearance of the body. The Cosmetics category includes products such as skin creams, perfumes, lipsticks, nail polishes, temporary tattoos, eye and face makeup, shampoos, hair dyes, toothpastes and deodorants.”

You must follow the checklist to ensure the products meet Amazon’s policies. The checklist includes:

  • packaging requirements
  • Labeling and product detail page requirements
  • Requirements for products and ingredients

Source: Cosmetics & Skin/Hair Care help page

Forbidden beauty products

Amazon also provides a list of banned cosmetic products. The following products are prohibited as they do not meet the requirements of the checklist above (this is not an exhaustive list of prohibited products):

  • Corrective and cosmetic contact lenses
  • Latisse
  • Obagi Nu-Derm Sunfader
  • Obagi Nu-Derm Clear
  • Obagi Nu Derm Blender
  • Obagi Elastiderm Decolletage Skin Lightening Complex
  • Obagi C-Therapy Night Cream
  • Obagi RX System Clarifying Serum
  • Products containing more than 5% Minoxidil
  • bitionol
  • Brazilian Blowout Acai Professional Straightening Solution
  • chloroform
  • Halogenated salicylanilides
  • methylene chloride
  • Vinyl chloride in aerosol products
  • Zirconium-containing complexes in aerosol products
  • Posing oil Synthol, Synthrol or Swethol
  • trichloroacetic acid

Ways to sell beauty products on Amazon

If you are interested in selling beauty products on Amazon, you can do so in the following ways:

While the beauty category is popular with sellers, it can also be competitive. Reselling products from other brands may be the best way to break into the beauty category, as launching a new brand can be difficult for an inexperienced seller.

To get started with retail arbitrage, go to a local retail store and scan products in the beauty department with the Amazon seller app. The app will warn you if you’re not allowed to sell a particular product, so be aware of this restriction before you buy anything.

If the Amazon Seller app says you can sell the brand new, buy a small amount of inventory and see how it sells on Amazon.

Before you do this, you must decide whether you want to fulfill the orders Fulfilled by Amazon or FBM. If you want your business to be convenient and give your customers the best possible experience, we recommend using Fulfillment by Amazon (FBA).

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To start reselling other brands through wholesale, use Jungle Scout to research popular beauty products on Amazon product database or opportunity finder.

Enter your desired criteria and write down some brands you want to sell on Amazon. Your next step would be to contact these brands directly or find an authorized retailer to place wholesale orders of these products.

In my experience, this is the best way to sell beauty products on Amazon because you don’t have to reinvent the wheel or create brand new products; They simply resell high-demand products from other brands.

Check out our in-depth video on selling wholesale products!

Trending beauty products on Amazon

Using Jungle Scout’s corporate product research tool cobaltwe’ve selected some of the top beauty products and brands currently stocked on Amazon to give you some inspiration of what’s possible in this category.

Top Beauty Brands


In the last 30 days, Fenty up 144%.

Huda beauty

In the last 30 days, Huda Beauty’s monthly sales have increased increased by 81%.


In the last 30 days, Olay’s monthly revenue has increased increased by 13%.

The body shop

In the last 30 days, the monthly sales of The Body Shop increased by 13%.

Top beauty products

Heatless curling rod headband

Revenue: $200,000/month; Up 100% in the last three months

This product became very popular after going viral tick tock earlier this year. TikTok is an incredible way to get your products visible if you are a private label seller or brand owner.

Particle 6-in-1 facial care for men

Revenue: $250,000/month; up 271% in three months

This product is a great example of men’s beauty and personal care products that are also very popular on Amazon. If you notice there are multiple sellers in this listing which could be a potential wholesale opportunity for other sellers.

Advanced Clinicals Face and Body Cream with Aloe Vera + Vitamin C + Hyaluronic Acid

The product has an overwhelming number of positive reviews and a loyal customer base. Note what the brand has done in their product listing, images, and overall branding.

Revenue: $425,000/month; 100% in three months

Ready to sell beauty products on Amazon?

We hope this article answers all of your questions about selling beauty products on Amazon!

Do you have anymore questions? Let us know in the comments.

Want to learn more about how to start, grow and run your Amazon business with Jungle Scout? Click the Learn More button below!

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