How to use content marketing to increase brand awareness

According to an annual Content Marketing Survey Under the direction of the Content Marketing Institute, creating brand awareness is the ultimate goal that brands achieve through content marketing. This is followed by building credibility/trust and educating the audience.

Content marketing, which brings together multiple marketing approaches — like blogs, email marketing, social media marketing, and more — is a crucial function for all brands. But it’s even more important if you want to increase brand awareness.

By incorporating some simple content-related tips and tricks, you can perform in front of audiences in fresh ways and take attention to new heights.

The importance of brand awareness

It needs a consumer 5 to 7 different brand interactions Before they remember you, raising their awareness requires a lot of work.

90% of consumers believe authenticity is important when deciding to endorse a brand. And there is no better way for you to present authentic values ​​and connecting points than with a content marketing strategy.

Are you ready to deepen your connection with customers, increase awareness and foster loyalty? You have to do content marketing right.

6 ways to harness the power of content marketing

The world of content marketing is constantly changing. A few years ago we had no idea that short form videos would be like this primary media form in content marketing. But today, without video content, your brand could soon fall behind the competition.

While the content landscape can change at any time, there are a few ways to ensure your brand is realizing the full potential of content marketing.

1. Strategize

Content marketing is so much more than posting an Instagram reel every few days or sending out a monthly newsletter. It takes time to figure out which channels work best for your audience. So consider a broad approach if you’re just starting out.

You need to publish blog content regularly, have a strong social media presence, curate interesting videos, and more. With so many things to keep track of, strategizing can help you stay organized, understand which tactics work best, and grow stronger over time.

2. Understand your audience

Are you trying to appeal to a young adult audience? Email marketing and Facebook ads might not be the best way.

Instead, try building a TikTok presence. Acceptance of User Generated Content. Meet your audience where they are.

B2B marketers can use platforms like LinkedIn, for example. With 94% of marketers Content distribution on the platform is the leading social media channel for B2B brands. Getting your content in front of the right people is easier than ever, but you need to know where to look.

3. Use multiple channels

Since it takes 5 to 7 touch points for a customer to remember your brand, you want your message to appear in as many places as possible.

Content takes many forms, and it’s best to use as many channels as possible as long as you’re seeing results. Social media platforms are often used to distribute content, but a strong website, email blasts that recipients want to open, and more provide multiple touchpoints with your customers. Remind them who you are.

4. Be authentic

Authenticity is on everyone’s lips these days. Instead of a flawless, curated approach, try to be a little more real to your customers. Consumers can see through old, tired marketing approaches.

Fifty-one percent of consumers say less than half of brands create content that resonates, although 92% of marketers believe most or all of the content they create is authentic. There’s a clear separation from both sides, and customers are practically begging for authenticity.

Show behind-the-scenes clips about running your business. Speak loudly about your brand’s stance on social issues. Don’t be afraid to use humor to connect with your audience.

5. Use social media

Although content marketing offers a much broader approach than just using social media, these platforms are still an essential part of your strategy. You can use social media to promote published content like a new blog post, or you can create original content that lives solely on social media.

Forty-seven percent of people Those who follow a brand on social media are more likely to visit that brand’s website. Social media is no longer optional if you want to compete in your niche.

6. Invest in data analysis

One of the most powerful tools at your disposal is data. With more access to data than ever before, you can leverage your website traffic, consumer behavior data, social media metrics, case studies, and more to customize your approach to content marketing.

Take the time to understand the digital metrics that can propel your brand to the top. Data is a superpower that every brand has access to, so use it!

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Read more about content marketing at SmartBrief.com:

3 content marketing trends that marketers should keep an eye on

How to commit to a bigger content marketing budget