How To Use Twitter To Increase Your Google Search Visibility
Twitter has evolved into a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand.
Integrating images and links to products or services, store locations, contact information, special offers and more helps brands communicate important information quickly.
The key to success on Twitter is finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.
When brands take the time to educate themselves about these tactics, they can more easily climb to the top of search engine results pages (SERPs).
In this article, we’ll walk you through some basic guidelines to help you get maximum visibility from your Tweets.
1. Build your brand identity and awareness
So first, let’s talk about brand identity and awareness by doing a quick exercise.
Google your brand name. What shows up?
Most of the time, you’ll see something similar on the first page of search results:
What you see is Google’s Twitter carousel.
This can be very useful for users to get to know a brand by browsing some of their most recent tweets.
And it also gives you direct control over what appears in search results around your brand name. That is a big act!
How often do we have the ability to control what users see in search results? Rarely.
Note: If a carousel isn’t appearing for your brand yet, this article has some helpful tips.
Besides conveying a positive message to potential consumers, this is another way to increase awareness, strengthen thought leadership and humanize the brand.
It helps you connect with your audience in a more authentic and digestible form.
This is another reason why it’s important to share content that your audience will find interesting and valuable, and that shows your personality.
It’s also important to ensure that your tweets are consistent with your brand message and overall business mission.
2. Use Twitter carousels
Look for ways to capitalize on a Twitter carousel by using relatable and relevant content.
Your brand can implement any of a number of trending tactics. But here are a few of the most important ones to keep in mind:
Discuss trending topics
This is your chance to grab the attention of new audiences and help keep your existing ones. So make sure your tweets reflect how current, exciting and trendy you are!
What is everyone talking about in your industry? You have a new product or a new event? Try to create engaging text and images that reflect this through a Twitter carousel.
Deliver content that matters to your audience
Make sure you’re not only trendy, but also share highly relevant content with your audience. Think about their daily challenges and primary responsibilities.
Then ask yourself: “What would my audience want to know more about? Why do they like our products or services?And mark these aspects in a carousel.
Mention other accounts and encourage other accounts to mention you
Engaging with other relevant accounts and flagging them in Tweets helps increase search exposure.
Think about the top publications, thought leaders, and influencers in your field and make sure you regularly engage with them on Twitter.
Try to find commonalities or aspects that you can work on together.
These interactions can help introduce your content to new audiences. It also adds more authenticity to your brand when people see someone they know using a product or engaging with a brand they follow.
Use relevant, popular hashtags
Include relevant hashtags in your tweets. This gives you the opportunity to rank on SERPs.
Illustrate your brand message
You want to make sure your audience isn’t confused by your tweets. They should clearly understand what your brand is about and why they should care.
Targeted keywords and a clear call-to-action help grab their attention and keep them engaged.
Encourage team members to share content
The Twitter carousel also appears for individuals.
With that in mind, encouraging your internal team members to promote content can impact your brand’s visibility in search results.
3. Stay active and build your following
Staying active on Twitter and all of your social media accounts is essential to engaging your audience.
The key is to make sure tweets are relevant and valuable, and that you’re not just tweeting to spread content.
We know the importance of social media legitimacy and its potential impact on Google rankings.
For example, a social media account with 10,000 followers and two posts is different from another 10,000 follower account with consistent interactions and posts.
Even more interesting is that Google has applied for a patent to determine if social media accounts are real or fake. This can help get rid of the mess of fake accounts and followers.
Still, the focus should be on building a fan base and establishing a broader audience.
This way, you can increase the likelihood that users will know your brand and trust and click on your content in search results.
And do you know what directly affects Google ranking? click rates.
4. Promote content
Creating a Twitter strategy for long-term distribution and promotion of content is critical. This requires more than just sharing content every day or week.
Promoting evergreen content or branded content over a month or even a year will help increase visibility on social media and in search results.
Generating shares on social media also helps from a link building perspective.
The more reach you have on social media, the more opportunities people have to see, like, and be motivated to link to your content.
Links also directly affect Google rankings. Again, encourage your internal team members to promote your content, especially anyone who is an established thought leader in the space.
This will help you reach new, relevant users and appear in search results around those people’s accounts.
5. Optimize your social media bio
Twitter also discusses how you can affect search visibility on Googlenot only through your posts, but also through what you type into your Twitter profile.
Not only is it important to optimize your brand’s Twitter bio for Google, but because it’s the first thing everyone sees when they click on your profile.
Because your brand’s Twitter profile often appears on the first page of Google, you want your first impression to new users to accurately describe your brand and mission.
This offers the opportunity to give a compact overview of your brand and a link to your website. And it allows you to integrate keywords, emojis, and hashtags that catch their attention.
As you can see, there are many ways to use Twitter to grow your audience and establish authority for your brand on the platform.
And if you want to increase your search presence on Google, a Twitter strategy can be an effective method.
Follow the steps outlined here to increase your followers’ engagement rate, find new audiences, and improve your SEO ranking.
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