How To Work With Machine Learning [Webinar]
If you think that building as many links as possible is enough to be successful online, think again.
Link volume and link authority aren’t the only factors that affect your search engine ranking—relevance actually has the biggest impact.
Do you want your website to rank higher? It’s time to stop counting links and get relevant with your branded content and SEO strategy.
Search engines are getting smarter, and with machine learning and natural language understanding, Google is now able to understand the broader context of your content.
So if you’re looking to improve organic search visibility, relevancy is one of the most important metrics to consider.
In our next webinar Smarter Link Building: How to Use Machine Learning to Accelerate Organic Growthlet’s dive into what relevance is and how you can use it to stand out from your competitors in the SERPs.
Understand machine learning
So what exactly is machine learning?
How can you use it to your advantage?
Machine learning is a form of artificial intelligence that allows systems to learn from data, recognize patterns, and make decisions.
Over time, as we feed these systems with more information, they improve their ability to learn and become more intuitive.
Search engines use machine learning to measure user behavior and serve users the most relevant content – which ultimately should be yours.
By leveraging machine learning relevancy advancement, you can customize your content and link building strategy for successful SEO performance.
Key takeaways from this webinar:
- How to get higher SEO rankings and better ROI with quality, branded links.
- How to use product-focused PR to prove your relevance and address specific areas.
- How to outperform your competition by measuring the relevance of your content with easy-to-use free tools.
Beth Nunnington, VP of Digital PR and Content at Journey Further, and Steve Walker, Technology Director at Journey Further, will present a variety of case studies and an in-depth industry report to demonstrate how relevant branded content can be created with machine learning in mind the key to increasing visibility and traffic.
You’ll also learn how to use digital PR tactics to get SEO rankings and better ROI from your marketing budget, as well as tips on using free tools to check the relevance of your content.
Sign up now and start prioritizing relevance for your digital PR and link building campaigns.
You also have the opportunity to ask about your individual situation in a live Q&A session.
The webinar will go live on October 26 at 2pm EST. You will not manage it? Register below and we’ll send you the on-demand version after the event.