How to Write an Effective Sales Script with ChatGPT
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By now you’ve probably heard of ChatGPT. Students, researchers, companies and just about anyone can use this innovative software to save valuable time at work. For my part, I use ChatGPT to help me and my sales team create successful sales scripts.
Many sales teams have tried this before, but had little success with the AI-generated scripts. This is because they are not using the software properly. Although ChatGpt is very user-friendly, to give you a script that goes beyond the standard, you need to understand how to structure an AI prompt!
See also: ChatGPT: what is it and how does it work?
What is ChatGPT?
“ChatGPT is an AI language model developed by OpenAI that can generate human-like responses to natural language input. It has been trained on a large data set of text data and can understand and generate responses in multiple languages. It’s useful for tasks like answering questions and generating text.”
This description was written by ChatGpt himself and is a good example of how the software works. You can be very specific about what you ask. For example, for the text above, I asked the AI ”What is Chatgpt explained in three sentences?”. It understood this and gave me a description of itself in just 3 sentences. That’s how specific you need to be when creating a sales script!
Related: How to Use ChatGPT to Unlock New Layers of Innovation
ChatGPT for sale
Before we discuss how to instruct ChatGPT to create effective sales scripts, we need to identify the medium in which the script needs to reside. As a business owner, you probably already know the best methods for generating outbound leads.
Today I’m going to cover the big 3: cold calling, email, and social media messaging. Each of these methods requires its own custom scripts, even if you’re selling the same product. ChatGPT understands this as well and can create a specific script for each of these mediums.
So instead of asking ChatGPT for a “real estate photography” sales script, in our case we would ask for a “cold calling real estate photography script”. This will give you a more accurate script for your needs, but that’s still not enough; You can get even more specific and creative.
If you’re looking for ChatGPT to write you a cold calling script that converts, you need to be very specific about your niche, offer, service, and call to action. When you give ChatGPT all of this information, you’ll have an incredibly compelling cold calling script that’s sure to get you lots of qualified leads and appointments.
For example, an AI-generated script that I’ve had great success with recently came from the prompt, “Write me a cold-call sales script using Jordan Belfort jargon for a real estate agent that handles luxury homes in Philadelphia.”
Notice how specific I get when I ask ChatGPT to write me a script. This is how we can have so much success with these custom made sales scripts! I specified that I wanted a cold calling script to be 1) used on the phone, 2) for a real estate agent, 3) in Philadelphia, 4) for luxury housing, and 5) to use the vocabulary and influence of Jordan Belfort — and do just that what was generated! That’s how specific you need to be for ChatGpt to generate a successful script!
You can take this already detailed script even further by asking ChatGPT to create a response to any objections. It can list common objections and how to respond to them, or you can ask it to answer any objection you can think of!
So if your call goes awry and the lead says, “You don’t have time,” or “Not interested right now,” or some other objection, you know what to say.
See also: History has shown what happens to companies that shy away from new technologies. So why are so many afraid of Generative AI?
Similar to cold calling, cold calling email is a great way to generate sales and appointments. Email is fast; Hundreds of emails can be sent in a day, as opposed to time-consuming cold calls. Because of this, any script you use for calls needs to be adjusted accordingly in order to be successful over email!
Just like last time, you need to be very specific with ChatGPT. When we asked ChatGPT, “Write me an email script to set up a demo for a Philadelphia residential real estate agent who wanted to offer photo services,” we received a full sales email with an introduction, text, and closer and even an email subject entry!
Related: How to Write Cold Emails That Convert Sales Fast
Cold social media messaging
One of our most successful outreach methods is social media messaging. We send tons of direct messages every day, so developing new scripts takes a significant amount of time. Thanks to ChatGPT we can generate sales scripts that work fast!
Here’s a script that Momentum 360 would use if we were sending direct messages to real estate agents via social media:
Hello [Agent’s Name],
I came across your profile [social media platform] and noticed your amazing deals in the Philadelphia area. As a professional photographer, I believe I can help you take your marketing to the next level and attract even more potential buyers.
I specialize in real estate photography and have worked with many of the top agents in the area. My photography services can help you present your properties in the best light and stand out from the competition.
I would love to set up a demo with you to show you how my services can benefit your business. The demo only lasts a few minutes and can be conducted virtually at a time that suits you.
If you are interested please let me know and we can arrange an appointment that suits you. Thank you for your time and consideration.
Try it yourself with ChatGPT!
Yes, it’s that simple and very effective! You’ll need to change the wording of these prompts to suit your own service or product, but if you use these guidelines you’ll create a script that wins!