IBC2022 Preview Day 2: VR, 5G, and how to build another YouTube | News
With more than 1,250 organizations represented in a busy exhibition space and a packed conference programme, there is never a dull moment. Here we take a preliminary look at some of the key moments scheduled for day two (Saturday 10 September) of the IBC 2022 conference, as well as the free Showcase Theatre, Innovation Stage and Content Everywhere stages.
IBC Conference: VR, Immersion and the Metaverse
The first presentation in the conference program on day two (10am) is an in-depth look at Web3 with “Step into the metaverse” with Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions, Media.Monks.
Across the tracks in E102 at 11am, John Logie Baird’s talk – ‘The State of the Television Business and the Next 5 Years’ will no doubt be thought-provoking.
It will provide a comprehensive overview of the amazing speed of progress in areas such as 5G, ATSC3.0, OTT/SVOD, LIVE sports, virtual production, intelligent audience engagement and enhanced business models, examining what is currently working and how television experiences can to be improved over the next five years. Speakers include:
The topic of audience immersion will be discussed in detail throughout the day, the convention keynote “What’s Next – How immersive tech will create new narratives and transform entertainment” with Nonny de la Peña, journalist, filmmaker, Virtual & Augmented Reality (VR/AR) Pioneer and founder of the Emblematic Group – also known as the “Godmother of Virtual Reality”.
Other tracks cover AI, 5G and MEC and FAST as well as sustainability and round off a comprehensive day.
Showcase Theater: Innovation in the Cloud
The free-to-attend tracks in the Showcase Theater have a cloud-based theme on day two, starting at 10:00 am with AWS’ Katrina King and FilmLight Managing Director Peter Postma introducing the AWS Color in the Cloud workflow.
At 11.20 am ‘Unleashing the value of UKTV content with AWS Media2Cloud’ takes place, while at 2 pm ‘Presenting Live Sport at Scale – Winning with the Power of the Cloud’ aims to cover the flexibility of cloud setups.
Innovation phase: 5G and commercial strategy
The Innovation Stage, a completely free track for all IBC 2022 attendees, will continue the Accelerator program presentations, with the second day being 5G themed. Expect great things from both “5G and the Arena of the Future for XR Events” (11:15) and “5G Remote Production (in the middle of nowhere)” (13:30) with Purminder Gandhu, Technology Transfer & Partnerships Manager, BBC. Both should offer impressive visuals as well as a solid exploration of the power of 5G in its current form.
The 5G theme continues at 3:30pm with ‘TNW Talks@IBC: Mobile & 5G’ moderated by Callum Booth, Editor, TNW and the innovation of the day ends at 4:45pm with ‘How can NSPs seamlessly integrate advertising within a subscription model in a way that enhances the digital experience?” – a solid look at the pervasive question of commercial modelling.
Content everywhere: sex, lies and videotapes
The equally free track “Content Everywhere” offers another heady mix of demos and panels, with the first panel at 10:30am focusing on the important but often underplayed topic of “The Importance of User Experience”. The energetically titled “Demo: Sex, lies and video tapes: the truth behind your CDN logs” (11:30) promises insights that may never be forgotten, and the “Demo: LiveAPI: How to build your next YouTube?” ( 14:00) offers another – and equally intriguing – level of insight.
Exhibition space: thousands of possibilities
In the meantime, outside in the exhibition space, we can expect the usual activity with booths from the biggest and brightest names in the business. The 1,000 exhibitors at IBC include industry leaders such as Adobe, Amazon Web Services (AWS), ARRI, Avid, Blackmagic Design, Canon, Comcast, Edgio, EVS, Fraunhofer, Google, Grass Valley, Hewlett Packard, Imagine Communications, Lawo, LTN, Mediakind , Microsoft, Nagra, NEP Group, Net Insight, Red Bee Media, RED Digital Cinema, Riedel, Ross Video, Sony, Synamedia, Telstra and many more.
Again this year there are numerous new exhibitors at the IBC. BlitzMicro, XroadMedia, Castify.ai, CeeBlue and Piko TV are just some of the brands making their debuts – take a look around in person or take a look at their pre-show preparations and expectations.