Latest Prodege Survey Finds 34%

• 28% believe St Patrick drove snakes out of Ireland (he didn’t)
• 48% believed in goblins and 32% of them feared them

EL SEGUNDO, Calif., March 16, 2023 (GLOBE NEWSWIRE) — Prodege, a cutting-edge consumer marketing and insights platform, today released the results of its latest consumer survey on 2023 St. Patrick’s Day celebrations, beliefs and trends. Overall, 34% of Respondents celebrate St. Patrick’s Day, compared to 47% who said they celebrated in the past year. But 82% of revelers say they plan to spend about the same or more on food and drink this year than they did last year.

Key results include:

• 66% of revelers plan to wear green, 35% plan to go to a restaurant, 32% plan to decorate, 31% plan to go to a bar, 30% plan to attend a party and 22% plan to to take part in a parade.
• 37% believe St Patrick brought Christianity to Ireland (he did) but 28% believe St Patrick drove snakes out of Ireland (he didn’t) and 20% don’t know what St. Patrick did.
  • 12% believe St. Patrick had something to do with leprechauns and 11% believe he grew shamrocks (neither are correct).
• When asked what comes to mind when you think of St. Patrick’s Day
  • 70% said they wear green.
  • 58% said four leaf clovers
  • 53% said goblins
  • 43% said corned beef and cabbage
  • 38% said green beer
  • 36% said saves
  • 34% said “drinking too much”

• 77% say they plan to celebrate with an alcoholic drink.
  • 39% plan to drink a beer other than Guinness
  • 26% plan to drink Guinness
  • 36% plan to drink Irish whiskey.

• 48% said they believed in goblins growing up and 12% say they still do.
  • Of them, 32% say they were afraid of goblins, while 26% believe they are more bad than good.

Prodege used their do-it-yourself programming solution, Pollfish, to conduct an online survey of 1,000 Prodege members, representative of the entire US population ages 18-70, on age, income, gender and ethnicity. The poll was conducted on March 9, 2023. Results are reported at a 95% confidence level; The margin of error is +/- 3%.

About Prodege, LLC

Prodege (pro-dé-gée) is a cutting-edge marketing and consumer insights platform that leverages its global audience of rewards program members to drive their business solutions. Strengthened in 2021 by a significant investment by Great Hill Partners, a Boston-based private equity firm, and three strategic acquisitions in 2022, our innovative offerings will continue to enable leading brands and agencies to uncover insights and market to their audiences. By creating comprehensive consumer profiles, our clients can more effectively acquire new customers, increase engagement, increase sales, and drive brand loyalty and product adoption. Visit www.prodege.com to learn more about our solutions.

Media contacts:

ICR Inc.
[email protected]