Ronnie O’Sullivan to feature in Eurosport campaign celebrating four sporting icons and their passion for sport

Four sporting icons will star in a new Eurosport brand campaign to unleash the power of sport through authentic storytelling of their sporting journeys.

Revolving around two-time Olympic gold medalist Tina Maze, former tennis No. 2 Alex Corretja, seven-time world snooker champion Ronnie O’Sullivan and cycling pioneer Iris Slappendel, the four 45-second spots feature why sport has been important to them throughout their illustrious careers – a message they continue to share with viewers on Eurosport today through their passion for sport.

Whether potting the first ball, hitting the first forehand, putting on the first pair of skis or hitting the road for the first time on a bike, working with Eurosport as experts is the natural continuation of their sporting adventures that have taken everyone around the world.

The new campaign will go live on a range of Warner Bros. Discovery platforms including Eurosport and CNN International digital, linear and social platforms, in addition to a new partnership with France 24.

The series begins with an episode featuring Slovenian alpine skiing legend Tina Maze at the end of the winter sports season.

Ahead of April’s World Snooker Championships, Ronnie O’Sullivan will go live in the second part of the campaign and discuss how he overcame significant obstacles in his life to reach the top of his sport.

From mid-May and ahead of Roland-Garros, a tournament where Alex Corretja reached the final twice, the Spaniard and Eurosport tennis expert will explain why the sport continues to bring him good humor.

In the fourth and final part of the series, which goes live in June ahead of the Tour de France, former Dutch cyclist Iris Slappendel will share her inner thoughts on the gender stereotypes she faced during her illustrious 12 years – and how she overcame them has. year career in sport.

David Bernard-Bret, Vice President, WBD Sports EMEA Marketing, said: “As part of our mission to unleash the power of sport through passionate storytelling, our new campaign will create engaging content that sheds light on the journeys of our ambassadors and their shared passion for the Sports.

“Sport has a unique power to unite fans and inspire communities by displaying the very best in human endeavor and sporting potential. We’ve selected four sporting icons celebrated for their unwavering passion for their respective sports, tireless experts who have spent their lives unleashing the power of sport and are now taking that message to the millions of fans who watch Eurosport every day. “

Each of the four films was produced in-house by Warner Bros. Discovery and supported by an independent production company. Each episode is subtitled in different languages.

Last year, Warner Bros. Discovery launched The Power of Sport – a weekly, targeted program that aired throughout the summer across its linear and digital platforms, featuring interviews with some of the biggest personalities from around the world and looking back at the best of the youngest Sporting events while leveraging Warner Bros. Discovery Sports’ rich archive of premium content to look back at some of the iconic sporting moments of yesteryear.