Sofia Richie glows in white bikini top and as she promotes latest collaboration with brand Nudestix

Shining brightly in her latest campaign for cosmetics brand Nudestix, Sofia Richie uploaded a new Instagram post on Wednesday to promote the collaboration.

The 24-year-old media personality flaunted her toned figure in a white bikini top and fitted skirt as she debuted the nudebody line, which the official website says is “clean, vegan grooming.”

The model, who was recently spotted braving the blustery California weather for a spa day, became director of Nude Beauty in October last year, WWD reported.

The youngest daughter of Lionel Richie and Diane Alexander wrote in the caption to her current 8.1million fans and followers: “I couldn’t be more excited to introduce Nudebody in collaboration with Nudestix!”

She then revealed that there is an “exclusive early access launch” for the products in the collection, which includes three items such as: B. an Exfoliating Butter Body Wash, which is priced at $28.

In the first photo shared in the post, Sofia was seen in a nude tank top while holding a jar of Peptide Body Creme, also included in the collection and priced at $38.

Her blonde tresses were parted down the middle and slicked back into a tight, sleek bun to keep loose strands from falling onto her face.

A pair of small rhinestone earrings were worn but no other showy jewelry was donned to keep the look simple.

A layer of black mascara was applied to her lashes to make her eyes stand out, while a light pink blush was applied to her dewy skin to better accentuate her cheekbones as well.

The media personality, who previously dated Scott Disick, completed her overall look for the campaign shoot by opting for a pink satin tint for her lips.

The end product of the Nudebody line is the Resurfacing Body Toner, which consumers can purchase for $28.

Sofia also uploaded a short clip of her donning a white bikini top along with a tan fitted wrap skirt that showed off her taut waist.

The model was seen applying the body cream and then showing off the stunning hydrated glow.

In a statement, Sofia expressed her excitement at being part of the Nudestix family and becoming a Nude Beauty Ambassador in October last year.

“I am thrilled to join the NUDESTIX family and lead the brand into its next exciting phase in life,” she stated.

The star continued, “I’ve always been a fan of the brand’s practical yet powerful approach to beauty and skincare, so it’s exciting to be a part of a brand that I authentically use in my everyday life and a part of the ones to come.” to be development !’

Nudestix co-founder Taylor Frankel also expressed excitement at the chance to collaborate and work with Sofia, stating that she “perfectly embodies the ideals of Nudestix Nude Beauty,” according to WWD.

“As a natural minimalist, busy businesswoman, philanthropist and wife-to-be – our paths had crossed through her love for naked, easy-to-use, minimalistic and high-performing products that are clean, vegan and sustainable.”

Frankel concludes, “As Nude Beauty Director, we look forward to Sofia’s continued partnership and support across product development, content and brand.”

The media star has also shared photos on her Instagram Stories, one of which shows the beauty applying the scrub.

In a quote on the snap, Richie gushed about the “results” of the products, explaining, “These feel-good formulas will make you love the skin you’re in and add a much-needed dose of luxury to your everyday life.” ‘

In addition to celebrating her latest campaign and collaboration with Nudestix, Sofia recently hosted a bridal show counting down the days until her wedding to fiancé Elliot Grainge.

Last month in February, the beauty wore a stunning backless white dress with a halter-style bodice as she gathered close friends and family for the special day.

In the caption of the post, the bride-to-be wrote to her followers, “Wife coming soon…” followed by a white heart emoji.

The two lovebirds got engaged in April last year after the music exec popped the big question. The following month, the couple had an engagement party to celebrate the happy news.

Sofia’s older sister, Nicole Richie, and her husband, Joel Madden, were just one of many guests who attended the celebrations.