Stagwell’s (STGW) Sport Beach to Host World-Renowned Athletes Maria Sharapova, Allyson Felix, Spencer Dinwiddie and More; Partner with Global Brands United Airlines, Diageo, Penske Media Corporation and Axios at Cannes Lions 2023

Journalists from Amazon Prime, Axios, FOX Sports, Sportico and others conduct live interviews on the beach

NEW YORK And CANNES, France, March 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the marketing transformation challenger network, today announced its first round of talent and brand partners to compete at the network’s flagship Sport Beach at the 2023 Cannes Lions International Festival of Creativity , to be presented (Lions of Cannes). Sport Beach was built for brands, platforms and athletes to capitalize on the cultural zeitgeist of sport and explore the power of fandom. Sport Beach was created to be a uniquely magnetic experience that stands out from the crowded Cannes Lions scene.

“We are excited to introduce our first round of partners at Sport Beach who share our passion for the power of sport and its ability to connect with fans, advance culture and shape worldviews,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “With their support, we know Sport Beach will be a forum for a vibrant exchange of ideas, proven best practices and ultimately the inspiration we need to build the next generation of fans.”

athletes

• Maria Sharapova (Tennis) – Sharapova, former world No. 1 tennis player, is one of 10 women to have achieved a career grand slam, which she won five times before retiring February 2020. Today she is a polymath entrepreneur, investor, author and mother.

• Allyson Felix (Athletics) – Seven-time Olympic gold medalist and five-time Olympian, Felix is ​​the most decorated Olympic champion in athletics history and one of the leading advocates for gender equality and maternity protection. Before retiring in 2022, she co-founded Saysh, a community-centric lifestyle brand that revolutionized footwear for women.

• Spencer Dinwiddie (Basketball) – Dinwiddie, an NBA star, serves as a guard for the Brooklyn Nets, which he rejoined February 2023 after playing with the team from 2016 to 2021. Along with business partner Solo Ceesay, Spencer is co-founder of Calaxy, a next-generation social marketplace reinventing the relationship between creator and fan. The application provides developers with the ultimate toolkit to interact with and reward their fans in one place, creating a fair exchange of value and enabling unmatched monetization of the community.

• DK Kizer (football) – Former National Football League quarterback Cleveland Browns and Notre Dame Fightin’ Irish, Kizer is now the Founder and CEO of a Web3 startup called One of None – a platform that helps creators build and launch physical products backed and authenticated by digital assets.

• Patrice Eva (Football) – Former Manchester United and France national team captain Patrice is now a successful entrepreneur, activist, motivational speaker and hugely influential social media figure with his brand ‘I Love This Game’.

• Kyle Martino (Football) – Martino has played at all levels of US soccer, from youth through college to Major League Soccer and the US men’s national team. Today, Kyle is a commentator, entrepreneur and founder of the Over Under Initiative, a non-profit organization dedicated to improving children’s health and well-being by increasing access to exercise in neighborhoods.

• Diana Flores (flag football) – Star quarterback and captain of mexico National team. A World Games Gold Medalist, Diana also serves as the Global Ambassador for NFL and IFAF Flag Football. She was recently the offensive coordinator for the AFC at the 2023 NFL Pro Bowl Games and was the lead actor in the NFL’s Super Bowl LVII commercial, “Run With It,” the #2 Best Selling Commercial of 2023 USA Today AdMeter.

The story goes on

brand partners

• axios, A digital media company that delivers trusted breaking news and invaluable insights to help readers and viewers become smarter and faster about the issues transforming our lives across politics, technology, business, media, science and the world.

• Diageo, the world leader in alcoholic beverages, becomes Sport Beach’s exclusive spirits partner. It houses an outstanding collection of some of the biggest spirits and beer brands including the best selling Scotch whiskey brand, Johnnie Walkerthe world’s most famous gin, Tanqueray; and the world’s best-selling premium distilled vodka, Smirnoff.

• Penske media company, a leading global media and information services company, has been a digital media pioneer and platform innovator since 2004, reaching viewers across all screens through its ever-growing constellation of iconic brands Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD , SHE Media, Sportico and more. PMC also owns several important cultural events such as SXSW, Latin Music Week and others.

• United airlines, one of the world’s largest airlines, will serve as Sport Beach’s official airline. Operating the most extensive global route network of any North American airline and with its new platform, Good Leads the Way, United is committed to doing good through its investments and partnerships on the air and on the ground.

journalists

• Erin Andrews – FOX Sports Reporter, Founder of the #1 selling licensed women’s sportswear brand, WEAR by Erin Andrewsand co-host of the hit podcast “Calm Down”, Erin Andrews contributes exclusive interviews and side stories from FOX NFL’s top game as part of the network’s lead crew each week.

• Sarah Fisher – Axios Senior Media Reporter, CNN Media Analyst, author of the must-read weekly newsletter Axios Media Trends, covering the top media industry news, companies and executives.

• BenLyon – On-air presenter and producer of sports and entertainment content for all media. He is the co-executive producer of Prime Video Sports Talk for Amazon, co-host of the network’s daily morning show Bonjour Sports Talk, and chief storyteller for Revel Moments.

• Just Novy Williams – Award-winning Sports Business Reporter for Sportico, covering the biggest deals in the sports industry from NFL to Pickleball and how NIL is changing the game.

• Scott Soshnick – Editor-in-Chief of Sportico, the leading digital content platform providing sports industry news, data, insights, strategy, leadership and live media for sports industry professionals.

Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists and other interested parties interested in collaborating locally to contact [email protected] for more information.

Sport Beach is produced by TEAM Enterprises in association with Cheerful Twentyfirst. 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.

About Stagwell
Stagwell is the challenger network created to transform marketing. Delivering scalable creative performance for the world’s most ambitious brands, we combine culture-shaping creativity with cutting-edge technology to balance the art and science of marketing. Our 13,000+ professionals in over 34 countries are led by entrepreneurs with a single goal: to increase effectiveness and improve business outcomes for their clients. Join us at www.stagwellglobal.com.

About Penske Media Corporation
Penske Media Corporation is a leading global media and information services company whose award-winning content attracts passionate audiences. Since 2004, PMC has been a digital media pioneer and platform innovator, reaching viewers across all screens through its ever-growing constellation of iconic brands including Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the leading data and analytics company. PMC’s journalists and content creators deliver the most comprehensive news and information in their industries and reporting areas every day, unparalleled in ambition, depth and boldness. In addition, PMC owns several major cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. headquarters in new York And Los Angeles With additional offices in 14 countries worldwide, PMC believes that companies should not only be profitable, but also promote good www.pmc.com.

About Axio
Axios is a digital media company that delivers trusted breaking news and invaluable insights to help readers and viewers become smarter and faster about the issues transforming our lives across politics, technology, business, media, science and the world. Axios was built around one simple goal: provide the cleanest, smartest, most efficient, and most trusted experience for readers and advertisers alike. www.axios.com

media contact
Sarah Arvizo
[email protected]

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SOURCE Stagwell Inc.