Brands

How To Maximize The Value Of Your Market Research

Market Research Analyst AdobeStock_302183305 The aim of market research is to better understand your customers. But in global corporations there is often so much research available that it is easy to be overwhelmed. I recently spoke to Thor Olof Philogene, CEO and Founder of Stravito, a leading enterprise platform democratizing access to market research, about …

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How to Elevate Your Brand With Messaging That Resonates

Opinions expressed by entrepreneur Contributors are their own. A big mistake too many entrepreneurs make is spending thousands and thousands of dollars on a visual brand identity without proving their offerings or their message. But what good are pretty pictures if too many people get confused when you talk about what you do? One indicator …

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