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How To Maximize The Value Of Your Market Research

Market Research Analyst AdobeStock_302183305 The aim of market research is to better understand your customers. But in global corporations there is often so much research available that it is easy to be overwhelmed. I recently spoke to Thor Olof Philogene, CEO and Founder of Stravito, a leading enterprise platform democratizing access to market research, about …

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Managing Abandoned Carts – Why Consumers Ditch Their Carts And How To Reclaim Those Sales

Shopping online AdobeStock_241431868 The holiday shopping season is upon us and the reality is that most online shopping carts are being abandoned. Even though more people will be shopping in the coming months leading up to the holidays, all efforts to get the customer to checkout will ultimately be in vain if a shopper doesn’t …

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