21m People Have Now Visited Nike’s Roblox Store. Here’s How To Do Metaverse Commerce Right

The sportswear giant was one of the first to create its own virtual world where it can sell its own virtual goods. For The Drum’s Evolution of E-Commerce Deep Dive, we look at the lessons to be learned from its success. Nikeland was one of the first proofs of concept for mainstream metaverse commerce. The …

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