All the feels: How to differentiate your pet food brand

The pet food and treats market is a crowded space with a dizzying array of brands lounging on store shelves or displayed on e-commerce platforms. Pet owners often admit to feeling overwhelmed with choices. Indeed, according to Samantha Scantlebury, brand strategy director for Signal Theory, a brand development, marketing and design practice, all consumers face …

All the feels: How to differentiate your pet food brand Read More »