Hybrid B2B Sales Will Be The Norm By 2024. How To Embrace The Future Of Sales Now.

B2B selling is not returning to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers … [+] only 20% said they would rather go back to traditional selling models. getty Before 2020, B2B sales of complex solutions and services were handled almost exclusively in person. All of that changed with the pandemic. …

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