social media

How to Unlock the Exponential Power of Attention to Supercharge Your Social Media Strategy

Opinions expressed by entrepreneur Contributors are their own. There’s no denying that content is an incredible growth engine, but entrepreneurs often invest significant time and resources in creating social media content that gets pitched for crickets. Even when your content is performing well, it can be difficult to get a clear view of how your …

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How to Use Memes To Transform Your Marketing Strategy

Opinions expressed by entrepreneur Contributors are their own. At least two-thirds of Millennials and Gen Z regularly share memes on social media. The only content that is more likely to be shared is infographics and travel photos. Visual media are the most important form of communication today. Surveys show that 55% of 13-35 year olds …

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21m People Have Now Visited Nike’s Roblox Store. Here’s How To Do Metaverse Commerce Right

The sportswear giant was one of the first to create its own virtual world where it can sell its own virtual goods. For The Drum’s Evolution of E-Commerce Deep Dive, we look at the lessons to be learned from its success. Nikeland was one of the first proofs of concept for mainstream metaverse commerce. The …

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How to See Instagram, Facebook, and Twitter Posts Chronologically

Social Media Feeds are no longer set to chronological order by default. Whether you’re doomscrolling through Facebook, Instagram, or Twitter, the order of posts is shuffled by an algorithm for a unique (and sometimes confusing) experience. It doesn’t have to be like this. Some of the biggest social media platforms are now including a feature …

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How To Help Recruiters Alert You To Relevant Opportunities On LinkedIn

It will come as no surprise that virtually every recruiter uses LinkedIn to find candidates. You’ve probably received at least a few unsolicited LinkedIn messages from recruiters. Chances are, some of these messages were in positions that didn’t align with your field of activity. This can be a source of frustration and cause some lawyers …

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How to Gain More Valuable, Loyal Social Media Followers

opinions expressed by entrepreneur Contributors are their own. Developing and executing compelling social media content takes a lot of work, and unfortunately, this is only a small part of the formula that will lead to creating brand awareness and consumer messaging on social media platforms. Unfortunately, even with the most amazing content, only about 5.2% …

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Shanee Moret Explains How to Build and Monetize Your Personal Brand

Shanee Moret never wanted to build a personal brand, she was forced to. While her daughter was in the hospital, her manager gave her an ultimatum: go back to work or you’ll be fired. As you can imagine, she chose the latter. Photo credit: Nick Nelson To support herself, she offered copywriting services, but she …

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The Best Alternatives to Instagram Now That It’s All Reels

Bad news for fans of photo sharing: Instagram is more in videos these days, and not necessarily videos made by someone you know or care about. If you’re looking for another place to share your pictures, we’ve got suggestions – there are actually plenty of alternatives if that’s what you’re primarily looking for for image …

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