TikTok’s Latest Monetization Tool: Creativity Program Beta

TikTok launched a new program called the Creativity Program Beta, which aims to help developers make more money from longer content.

The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels.

What is the Creativity Program Beta?

The Creativity Program Beta is an invitation-only program to help video creators make more money, unlock real-world opportunities, and improve their video performance metrics and analytics.

To qualify for the program, users must be at least 18 years old, meet minimum follower and video view requirements, and have a clean account.

How do I start earning?

Individuals invited to the TikTok Creativity Program must create and publish high-quality, original content longer than a minute start earning.

The program is available in the United States, France, and Brazil, and will be rolled out to additional regions soon.

What are the advantages?

The TikTok Creativity Program is designed to help developers unlock more opportunities and nurture their creativity. It is based on insights and feedback from TikTok creators including those in the TikTok Creator Fund.

The program provides creators with an updated dashboard to view video eligibility, estimated revenue, performance metrics, and analytics. All Creativity Program videos must comply with TikTok’s Community Guidelines.

How do I apply?

Creators who are already registered with the TikTok Creator Fund can switch to the creativity program, and those who are not registered can apply for the new program when it becomes available.

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The beta version of the creative program will be available to all eligible US creators in the coming months.

Differences between TikTok Creator Fund & Creativity Program

TikTok has two programs to support its creator community, the TikTok Creator Fund and the TikTok Creativity Program.

Although both programs aim to support creators, there are some key differences between the two.


One of the main differences between the two programs is eligibility.

The TikTok Creator Fund is open to eligible creators who meet the program’s criteria, e.g. B. Being 18 years old, reaching a certain number of followers and posting original content.

The TikTok Creativity Program, on the other hand, is currently by invitation only and is only available to creators who meet certain requirements.

earning potential

Both programs offer creators the opportunity to earn money from their content, but the earning opportunities are different.

The TikTok Creator Fund pays creators based on views and engagement for their videos. The TikTok creativity program, on the other hand, aims to provide creators with higher revenue potential and open up more real-world opportunities.

Content Requirements

To participate in the TikTok Creator Fund, creators must post original content that meets specific guidelines.

The TikTok creativity program also requires creators to post quality, original content longer than a minute.


The TikTok Creator Fund has been around for a while and is open to eligible creators in different countries.

The TikTok creative program is still in beta mode and is only available in the US, France and Brazil.

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The Creativity Program is by invitation only and will be available to all eligible US creators in the coming months.

In total

In summary, the TikTok Creator Fund and TikTok Creativity Program aim to support creators by providing them with opportunities to monetize their content.

However, while the TikTok Creator Fund is available to eligible creators in various countries, the TikTok Creativity Program is only available to a few creators in certain regions.

Additionally, the TikTok Creativity Program aims to provide higher earning potential and unlock real-world opportunities for creators.

Featured image: rootstock/Shutterstock


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