WATCH NOW: Steve Cahalan: Outdoor sporting goods store opens at edge of Cashton | Business

Steve Cahalan mug

Steve Cahalan

Two areas open to hunting and fishing enthusiasts Trigger n Tackle Outdoor Sport Store on August 6 at 30057 State Hwy. 27, near Grandma’s Bakery on the southern edge of Cashton.

Cashton’s Brad Mellen and Sparta’s Jason Bohnert own the shop, which sells such things as archery and accessories; optical products such as rifle scopes and binoculars; fishing rods, lures and other fishing accessories; weapons and ammunition.

The new shop, housed in a leasehold built as a cabin, also offers bow repairs; and gun services such as cleaning, minor repairs, and mounting scopes. Opening times are Monday to Wednesday from 7 a.m. to 5 p.m., Thursday from 7 a.m. to 6 p.m., Friday from 7 a.m. to 7 p.m., Saturday from 7 a.m. to 4 p.m. and Sunday from 10 a.m. to 2 p.m. The grand opening of the store will be held on Saturday 27th August.

Mellen and Bohnert work full-time in the store. Before starting the company, Mellen worked at the Ace of La Crosse hardware store and Bohnert was a maintenance manager at the City Brewery in La Crosse.

“It’s a lifetime dream” for the owners to start Triggers n Tackle, Bohnert said, as both owners enjoy hunting and fishing.


From left, Jason Bohnert and Brad Mellen display some of the bows from Mathews Archery Inc. that their new Triggers n Tackle store sells. The shop on the south edge of Cashton also sells things like fishing tackle, guns and ammo.

Trigger in Cashoton

Above, Triggers n Tackle on the southern edge of Cashton occupies a building originally built as a cottage.

Mellen fishes and hunts despite being confined to a wheelchair. “I had an ATV accident 27 years ago,” he said as a passenger with a broken back.

So far, business is going well, said Bohnert. “We’ve had a tremendous amount of interest and compliments from customers,” he said.

For more information, call 608-487-6076 or visit or Facebook.

That Marco’s pizza The take-out and delivery pizza shop at 3514 Mormon Coulee Road in La Crosse closed several days ago, leaving the La Crosse area without the chain’s pizza.

The other Marco’s pizza place in the area, at 988 12th Ave. S. in Onalaska, closed earlier this year.

Both locations opened in 2013.

“We apologize, but our location is no longer open,” a recorded voice tells anyone calling the phone number of any of the stores. “Please visit to find a location near you.”

Max Heiden and Troy Sims opened Maxximum Resale LLCon Monday in the storefront that also houses Debo’s Vintage Emporium at 1232 Caledonia St. in La Crosse.

Heiden’s mother, Deb Heiden, opened Debo’s in 2016 and has operated it at its current location since 2019. It sells used furniture, home decor, jewelry, and vintage items, among other things.

Maxximum Resale buys and sells gold, silver, coins, collectibles, local historical items and other unique items, said Max Heiden and Sims. A room with unique books also opened Monday, they said.

Both company names will continue to appear in-store and business hours are Monday through Friday 9am to 6pm, Saturday 10am to 5pm and Sunday 10am to 4pm.

For more information, call 608-433-5564 or visit Debo’s Facebook page or Maxximum Resale’s Facebook page.

Phoebe Forrest opened it The Eternal Forest Store on July 25th at its new location at Valley View Mall in La Crosse.

Her metaphysical shop opened in the former Build-a-Bear Workshop space. It was first installed in March on the second floor of the Exchange Building at 205 Fifth Ave. S. opened in downtown La Crosse.

“I needed a storefront,” Forrest said of moving to the mall, where business was booming. “It was a really good choice.”

Forrest’s Store sells things like healing crystals, soaps, candles, oils, books, tarot and oracle cards, incense sticks, herbs, tapestries and wood carvings.

The opening hours of the shop are Monday to Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m. Tarot card reading sessions with Michele Wagner are available on Tuesdays from 10am to 2pm or by appointment for walk-ins.

For more information, call 608-386-7374 or visit or the store’s Facebook page.

Steven Campbell and Michelle Mehrhoff opened aBOOM! on July 1 at 205 S. Main St., next to Bluedog Cycles on Hwy. 14/61 in downtown Viroqua.

The new store sells things like Campbell and Mehrhoff’s own “unglaciated” line of clothing and hats for men, women and children, as well as a variety of bags, backpacks, home decor, fun socks, stickers, jewelry and candles. Some bags are made from hemp fibers. The store also sells incense sticks, sage and many types of eco-friendly products such as compostable snack and sandwich bags and cleaning supplies.

“We wanted to give the word ‘driftless’ a different meaning,” Mehrhoff said of the owners’ decision to develop the unglaciated line of clothing, which they believe is screen-printed on-site. “Driftless” and “unglaciated” basically mean the same thing, she said, adding that the term “driftless” has already been widely used in the Driftless Region.

The regular shop opening times are Thursday and Friday from 12 p.m. to 6 p.m., Saturday from 9 a.m. to 3 p.m. and Sunday from 10 a.m. to 1 p.m. “On days when the store is closed, we usually work there,” Mehrhoff said. “So if you see the Open flag hanging, you’re welcome to stop by!”

Visit the store’s Facebook page for more information. There will be a website soon.

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