With improving performances, increased government and private equity and enhanced viewership, India is an emerging sporting power

Cricket is often synonymous with sport in India. Cricket has been, and still is, a dominant sport in our sporting landscape for decades. But sporting mega-events like – The Olympic Games and the Commonwealth Games spark a revived spark in our fellow citizens for good reasons. India is an emerging sports nation as it continues to improve at international sporting events; Government funding and private equity complement the boom, and viewership is the icing on the cake.

The performance of the Indian contingent at Birmingham 2022 inspired and raised hopes for the Paris 2024 Olympics. India has won 61 medals (22 gold, 16 silver and 23 bronze) in this edition of the Commonwealth Games, five less as India’s performance at the Gold Coast Commonwealth Games (Best Commonwealth Games of Gold Coast India excluding Delhi 2010 Commonwealth Games). It must be noted that shooting was not part of the 2022 Commonwealth Games; India had previously won 16 gold coast commonwealth games shooting medals. Considering that fact, India did incredibly well to get over 60 medals and finish 4th in the final medal standings.

India sent 215 athletes contingent to Birmingham 2022 Commonwealth Games; it has an impressive 3.5 athletes per medal Ratio for the 2022 Games. Im 2018 sent to India 218 athletes contingent to gold coast and won 66 medalswith a Athlete per medal ratio of 3.30 (16 shooting medals). in the 2014 sent to India 224 athlete contingent to Glasgow and won 64 medals with one Athlete per medal ratio of 3.50 (17 shooting medals). With no shooting contingent, India still has a stable contingent in terms of number and ratio of athletes per medal. Top teams such as Australia, England and Canada have maintained athlete odds per medal of 2.4, 2.48 and 2.92 respectively. India is on course to reduce the athletes-per-medal ratio at the next Commonwealth Games when shooting and archery are included. That is very optimistic and encouraging for a young country like India.

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India has performed remarkably well in numerous sporting events, but some have been exceptional. in the athleticsIndia made history by sinking 8 medals (Second best after Delhi Commonwealth Games). may it be Eldhose Paul’s Gold in triple jump, Murali Sreeshankar’s silver in the long jump or Avinash Sable’s generational record in 3000 m steeplechase; The Indian athletics contingent has stunned the world and is growing by leaps and bounds. India had a ratio of 10.71 athletes per medal in 2018; However, India has improved to a ratio of 4.21 athletes per medal in 2022.

in the lawn ballsIndia made history by sacking 1 gold (women’s foursomes) and 1 silver (men’s foursomes). India has never triumphed in turf balls; This has not only popularized the sport in India but will encourage people of all ages to get involved.

3 judo medals have also filled judo enthusiasts with hope and excitement. Last edition, ours hockey teams no podium, but this year Men’s and women’s teams took 2nd and 3rd placesIncreasing confidence for the upcoming World Cup. All of our 12 wrestlers have achieved a podium finish what a colossal achievement. in the 2016India won 1 silver medal; in 2022India won 7 medals in table tennis with a 1.71 ratio of athletes per medal, with legendary Sharath Achanta won 4 medals (3 gold and 1 silver). India has dominated badminton also with 3 gold and 1 bronze. Badminton Federation of India and others have successfully created a sustainable structure in badminton that does not depend on generational talent. Indian women’s cricket team also won historic silver (Cricket made its debut at the 2022 Commonwealth Games).

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The government and long-term planning of the associations have complemented India’s growth in international events. The Indian government has increased more than Rs 300 crore in sport allocations compared to last year. The total budget allocated for sport is currently at Rs 3062.60cr. To improve the sport on the ground, GoI has increased funding for the National Youth Empowerment Program from Rs 108 crores to Rs 138 crore. Khelo India program budget has also improved from Rs 879 crore to Rs 974 crore. Ministry of Sport started Target Olympic Podium Scheme (TOPS) for potential Olympic medalists. According to a report by Anand Rathi Advisors Limited (ARAL) – The sports industry is predicted to reach $12.6 billion by 2027, a four-fold increase from $27 billion in 2020. Reliance Jio, Amul, Tata, Edelweiss Financial Services, Adani Group, Herbalife, Li Ning, SBJ and JSW Foundation aggressively promote and develop the sports sector in India.

An increase in viewership leads directly to an increase in sponsors. Tokyo 2020 was watched by almost 100 million viewers. The Indian contingent’s record medal haul led to a great deal of interest in the event, particularly in events such as hockey, track and field, wrestling, badminton, boxing and weightlifting. The Indian sports media market was worth around USD 1 billion in 2020, which the report (ARAL) estimates would grow to over USD 13.4 billion by 2027. Assuming that the global market for media rights is worth USD 52.1 billion, it has gigantic growth prospects.

With the dedication of our athletes, the support of state and private players, and the love of our fellow citizens, India can and will become the next sports hub.


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