7-Eleven Brews Up Latest Iteration of “Take it to Eleven” Campaign

The convenience retailer’s new commercials highlight coffee’s impact on Gen Z culture

IRVING, Texas, February 27, 2023 /PRNewswire/ — Today 7-Eleven, Inc. debuted new commercials that celebrate its customers’ love of coffee and the trouble they go through to get a fresh cup. Rooted in the cultural trends that bring all coffee fanatics together, these ads show that nothing can stop 7-Eleven Stans from getting their brew — whether that means showing up late to a meeting with a cup of to-go coffee or craving an ice cream latte sipping in the middle of a snowstorm.

Experience the full interactive multichannel press release here: https://www.multivu.com/players/English/9128451-7-eleven-new-take-it-to-eleven-coffee-campaign-ads/

The three ads focus on the core strengths of 7-Eleven’s OG To-Go Since 1964™ coffee:

• Mighty Mite: 7-Eleven fans take pride in the quality of their cars, their looks and, of course, their coffee – especially when it makes them stand out (see, for example, #Carsof7Eleven on Instagram). Freshly brewed around the clock with 100% Arabica beans, the coffee from the convenience retailer seduces customers exaggerate.

• Commute: With 3,000 ways to personalize a cup of coffee, 7-Eleven’s coffee blend empowers customers to be their own barista. Nothing is more important than the crème de la crème of coffee brewing, so it’s worth spending the extra time mastering the perfect cup — even if it means being late.

• Storm: (drop 12. April): Gen Z prides itself on being obsessed with iced coffee; it’s an important part of their hustle—no matter what the season. 7-Eleven’s coffee connoisseurs will go to great lengths to get what they want, when they want it, and at a great price.

“Our new coffee campaign is based on the ‘Take it to Eleven’ spirit of being our customers’ brilliant accomplice and highlights the robust variety, outstanding quality and great value our coffee offers,” he said Marissa Jarratt, Executive Vice President and Chief Marketing Officer at 7-Eleven. “These spots are also based on real cultural insights and are intended to reflect our diverse customer base. We wanted to make sure our casting authentically included members of those cultures – real fans, real car enthusiasts, real coffee lovers.”

Directed by an award-winning filmmaker Christine Yuan by Object and Animal, these ads reflect Christine’s bold and playful style and draw inspiration from Japanese model car culture.

Suddenly want a cappuccino? For a limited time only, members of the 7Rewards® loyalty program at participating 7-Eleven® stores receive the 7th cup free* with the purchase of 6 cups of coffee, Big Gulp® or Slurpee® beverages.

To join the 7Rewards loyalty program and earn points on most purchases, download the 7-Eleven app from app store or Google Play or visit 7Rewards.com.

*Date of Expiry 12/31/2023 drink coffee, Slurpee or Big Gulp on any size. The free cup expires 30 days after receipt. Offer valid at participating 7-Eleven stores, except Hawaii. Unlimited. Offer not valid with any other coupon or discount. No monetary value. Plus any applicable taxes.

About 7-Eleven, Inc.
7-Eleven, Inc. is the leading name in the convenience retail industry. Based in Irving, Texas7-Eleven operates, licenses and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven Stores®, 7-Eleven, Inc. operates and licenses Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits. Known for its iconic brands like Slurpee®, Big Bite®, and Big Gulp®, 7-Eleven has expanded into premium sandwiches, salads, sides, sliced ​​fruit, and protein boxes, as well as pizza, chicken wings, and mini beef tacos. 7-Eleven offers customers industry-leading private label products under the 7-Select™ brand, including healthy options, decadent treats, and everyday favorites at great value. Customers can earn and redeem points for various items in stores nationwide through the 7Rewards® loyalty program with more than 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7-Eleven’s bill payment service . Self-service lockers and other convenient services. More information is available online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.