How to Use LinkedIn Creator Mode Effectively
If you’re looking to step up your content marketing and reach out on LinkedIn, Creator Mode might be the solution you’re looking for.
Simply put, this relatively new LinkedIn feature provides individuals with an improved platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy, read on to learn how to use LinkedIn Creator Mode for your brand.
What is Creator Mode on LinkedIn?
In short, Creator Mode gives users access to additional features to create and publish content and grow their audience on LinkedIn.
When you turn on Creator Mode, LinkedIn will optimize your profile for posting content. This means your articles and posts are more visible to LinkedIn users. You can also get insights into your readership, including who is reading your content and how often they engage with it.
How to enable LinkedIn creator mode
Step 1. Start by going to yours LinkedIn profile and click the Me icon at the top of your LinkedIn homepage. Then click show profile.
Step 2. Scroll down to resources and click the button that says Creator mode: Off. Toggle this button to enable Creator mode.
Step 3. You’ll see a preview of what LinkedIn Creator Mode will look like on your profile. click Next.
step 4 On the next screen, add hashtags to indicate the topics you post on most often. Select up to five topics and click Finished.
step 5 From there, just follow the prompts to finish setting up LinkedIn Creator Mode. And you’re done!
How to disable creator mode on LinkedIn
Step 1. To turn off Creator mode, go back to your LinkedIn profile and click the Me icon at the top of your LinkedIn homepage. Then click show profile.
Step 2. Scroll down to resources and click the button that says Creator mode on.
Step 3. You can toggle and toggle Creator mode off. You can also add or remove topics by clicking Add Topics or Remove.
step 4 When you’re done making changes, click Save on computer.
3 Benefits of LinkedIn Creator Mode
Switching to LinkedIn Creator mode offers three major benefits:
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- Creator mode can help you with that Expand your fan base On Linkedin. When you switch to Creator mode, your reach will be boosted and your primary profile action button will switch from Connect to consequences. This makes people more likely to follow you because you don’t have to approve the connection first.
- LinkedIn Creator Mode is also a great option strengthen your voice on the platform. Because your original posts are prominently displayed on your LinkedIn profile, you can share what you’re about and what potential followers can expect from following you. And as your content is amplified on your profile and across the platform, you’ll find it easier to build your personal brand.
- LinkedIn users who enable Creator mode have access to certain Creator features, including LinkedIn Live and LinkedIn Newsletter. You’ll also get access to creator analytics – separate from LinkedIn Page analytics – and see the number of post impressions your content is receiving.
Pros and Cons of LinkedIn Creator Mode
Wondering if Creator Mode is right for you? Here are some pros and cons to consider:
Pros in Creator mode
- LinkedIn Creator Mode gives you access to a whole host of new LinkedIn features, including the ability to add five hashtags and a 30-second video to your profile picture. This will help increase your profile’s visibility in search while also giving a more personal welcome to potential followers.
- Because LinkedIn Creator Mode emphasizes your original content, it’s a great way to establish yourself as a thought leader in your industry and build your personal brand.
- You can create and send out your own LinkedIn newsletter to engage and keep your followers engaged with your brand.
- Host live streams directly from your LinkedIn profile, a LinkedIn Page, or an event to showcase your expertise. Live stream capabilities will be granted if you meet all of the LinkedIn Live criteria.
- You’ll receive regular content tips from LinkedIn to help you create even more engaging content as part of your LinkedIn publishing strategy.
Disadvantages of Creator Mode
- If you enable creator mode, your profile will now show yours Around section further down your page and the feature and activity Sections will be at the top. If you can’t present good content here, it might look awkward.
- Not everyone will be interested in the same type of content, so you may need to produce a variety of content to appeal to a wider audience.
- You’ll need to spend more time publishing and promoting your content and profile if you want LinkedIn Creator Mode to reach its full potential.
Update your LinkedIn strategy
Creator mode can be a great way to increase your follower count and build your brand on LinkedIn.
If you’re a content creator, there’s really no reason not to use Creator Mode. Linkedin Creator Mode gives you more visibility and reach, which can help you grow your business. Also, LinkedIn offers exclusive tips and advice to those who use this feature.
For brands and companies: Having your employees or the C-suite using Creator Mode can demonstrate your company’s expertise and build thought leadership.
If you’re not sure if LinkedIn Creator Mode is right for you, take a look at your content strategy. If you regularly create new B2B content, Creator Mode can help you increase your reach.
Use our LinkedIn for Business worksheet to assess your current LinkedIn strategy and take your efforts to the next level.