With the Launch of its Latest Mobile App Feature for Marketers, Bloomreach Opens a New Communication Channel Between Brands and Customers
MOUNTAIN VIEW, California., February 21, 2023 /PRNewswire/ — Bloomreachthe world’s leading commerce experience cloud, today announced the launch of the Inbox app, a mobile messaging tool from Bloomreach Commitment This creates a versatile new communication channel within the mobile app experience. A customizable message center where brands can send and save notifications. The app inbox allows customers to access content in real-time or return to messages at their convenience. It further extends the mobile messaging capabilities already available in Bloomreach Engagement, empowering marketers to create more opportunities for mobile engagement and revenue while providing even better experiences for buyers.
Mobile apps have become an integral part of today’s customer journey, worldwide apartment Downloads have increased annually since 2016. As shoppers increasingly turn to branded apps to browse, compare, and buy, this channel represents a significant opportunity for marketers – which they can maximize through the app inbox. With a average open rate of more than 22%App inbox messages beat 5% open rate for mobile push notifications.
“The mobile app has become a prominent channel in any marketing strategy, and we wanted to make sure Bloomreach Engagement clients were able to take full advantage of this channel,” he said Michal Novovesky, Managing Director and Product Lead, Bloomreach Engagement. “The app inbox offers marketers a non-intrusive way to deliver personalized content to each customer—even those customers who have opted out of push notifications. It’s another way to use Bloomreach Engagement to drive a personalized omnichannel marketing strategy.”
The ability to save messages to the app’s inbox makes it a powerful tool to reach the entire mobile audience. Shoppers can read messages in real-time, but also return to their inbox at their leisure to save promotions or announcements for a more relevant time. And since messages are unobtrusively sent directly to the inbox, campaigns reach customers who have opted out of push notifications. Marketers can assign expiration periods to messages, allowing them to control how long the message stays in the inbox for users to see. Ultimately, the app inbox becomes a place of ongoing customer engagement, providing ongoing communication that drives value for customers and measurable results for marketers.
Bloomreach Engagement helps marketers from leading brands around the world achieve measurable results with their products apartment marketing strategies. Visit the Bloomreach website to learn more.
About Bloomreach
Bloomreach is the world’s leading commerce experience cloud, empowering brands to customize customer experiences so they feel like magic. It offers a range of products driving true personalization and the growth of digital commerce, including: discoverywhich offers AI-driven search and merchandising; Contentsoffers a headless CMS; And engagementoffers a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-boosting digital commerce experiences that convert on every channel and journey. Bloomreach serves over 850 global brands including Albertsons, BoschPuma, FC Bayern Munich, and Marks & Spencer. For more information, see Bloomreach.com .
Media contact:
Michelle DeMaio
Bloomreach
corporate communications
[email protected]
SOURCE Bloomreach
