A roundup of the latest AI-powered marketing technology releases

Artificial intelligence (AI) is sprouting up all over marketing technology. With so many new AI products coming out, it can be difficult to keep track. To help you with that, here’s a roundup of the latest AI-powered martech products, platforms, and features hitting the market, grouped by feature.

CRM/Personalization

• Einstein GPT by Salesforce for trading combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as B. Customer demographics and purchase history to automate and customize shopper recommendations in Commerce Cloud. It creates personalized product listings without preloaded product descriptions or information entered in the backend.
• One AI CRM integration aggregates and extracts key information from customer interactions to optimize the personalized experience; helps identify trending issues, new competitors and feature requests to stay ahead of the competition; and can identify entities, emotions, feelings and more in customer interactions.

Customer service

• Fin the intercom uses OpenAI’s GPT-4 and Intercom’s proprietary machine learning technology to provide trusted and accurate answers to customer questions, using only companies’ existing support articles. When human interaction is required, Fin can clarify more difficult questions and escalate them to support agents.
• Verneek’s One Quin answers personalized questions via voice activation or text. It is trained on real-time consumer queries and collection of structured and unstructured public information. It is designed to reliably answer questions based on dynamic company data automatically enriched with relevant public information.

Dig deeper: Leveraging AI to improve customer experience and orchestrate the customer journey

Marketplace Intelligence

• Course5 Intelligence has integrated OpenAI’s GPT models into Course5 Compete, its proprietary AI-powered market intelligence platform. The integration will improve product customization and recommendations, and make insights more accessible through conversational modes in a language tailored to user personalities.
• Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been specially trained to understand the context of questions dealing with market research insights. DeepSights can be embedded in standard applications such as Microsoft Teams.

product content

• Optiwise.ai has integrated ChatGPT with its Walmart marketplace optimization system. Using the company’s knowledge base of optimized Walmart product pages, ChatGPT generates content that enables sellers to improve visibility, engagement and conversions.
• Salsify PXM OpenAI Accelerator is part of the company’s Commerce Experience platform. It uses generative AI to accelerate the creation of product content across the product catalog.

Ad Optimization

• Baidu’s MediaGo AI integration automatically adjusts delivery mode, ad delivery strategy, and algorithm optimization based on different scenarios and data changes. It predicts user behavior by analyzing both historical and real-time data, enabling highly accurate, efficient advertising.
• ChannelMix AI analyzes real-time data from multiple channels including TV, social media, email marketing, search engine marketing, direct mail and more to provide scenarios that predict optimal media mix and budget.

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