NNL 2022/23 : Sporting Lagos FC Announces Klasha As Headline Partner For 2023 Season
Sporting Lagos Football Club, the year-long club in the Nigeria National League (NNL), is proud to announce Klasha, the leading platform for cross-border payments and commerce in Africa, as its main sponsor. As part of the partnership, Klasha’s brand will appear on the front of the team’s coveted Umbro kits for the 2023 season.
Speaking of the partnership, Klasha CEO Jess Anuna said: “We at Klasha are delighted to be the main shirt sponsor of Sporting Lagos. Sporting Lagos’ strong appeal in the Nigerian National League, combined with its culture and focus on elite sport and talent, reflects our values as an organisation. As a company, we strive to partner with organizations that have a culture of excellence, so we’re a proud partner of the team and look forward to connecting our customers and their fans next season.”
The new kit, which will feature the Klasha logo prominently, will be worn by players in all league matches as well as all other official competitions. It’s also graced by the club’s fans, including its founding members, a group of paying early adopters who get exclusive access to content, events and experiences. The jersey is available now.
The partnership is a win-win for both camps who share the same fan/user base of emerging digital natives. Additionally, it expands the reach of the Klasha brand into the broader Nigerian football ecosystem and their homes, creating opportunities for Klasha to give back to the community.
The kit will be worn in the club’s first game of the season on March 22 – an away game against Smart City FC. But it will certainly draw even more attention when Sporting Lagos host Crown FC in their first home game of the season at Onikan Stadium on March 26 – a game that promises to be unforgettable, not only for the football but also for the fanfare , which it honors home matches of Sporting Lagos.
Known for its cross-border payment solutions, Klasha helps merchants sell to and from Africa. Users can load up to $10,000 in virtual cards and have Amazon, Zara, ASOS and more deliver right to their doorstep. Klasha Business, the company’s Accounts Payable and Receivables solution that includes embedded FX capabilities, has over 2,000 registered traders and 350,000 transactions processed while maintaining monthly growth.
Sporting Lagos was founded in 2021 by Shola Akinlade, Founder/CEO of Paystack. The club’s immediate goal is promotion to the Nigeria Professional Football League (NPFL) – the premier tier of professional club football in Nigeria. However, Sporting Lagos is more than just a football club. Along with a youth football academy and state-of-the-art arena in the works, Sporting Lagos is part of a multi-dimensional strategy to create a true football ecosystem in Nigeria through talent, infrastructure and a brand that will last a hundred years.
Commenting on the partnership, Ekene Agu, Sporting Lagos Board Member, said: “Partnering with Klasha was an obvious choice. We are regular customers of theirs – we order essential sports equipment that we can’t find locally right to our door and use many of their financial services. We are excited to take our relationship to the next level with this jersey partnership. We hope our community will connect with their brand and product the way we have.”
The 2023 season is expected to be an exciting one for both Klasha and Sporting Lagos Football Club as they work together to thrive on and off the pitch.
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