adidas Originals and Bad Bunny Launch Campus Light

adidas x Bad Bunny return with a new collaboration that’s in the stars. Inspired by astrology, constellations and zodiac signs, Bad Bunny and adidas launch a new silhouette that invites us to delve into the confines of the zodiac and embark on a journey of self-discovery.

Campus channels the meaning of energies and what we do with them, connecting us to our most authentic and emotional selves. The white appears like a clean canvas, mimicking the color of the stars, inviting consumers to shine with their own light and illuminate those around us.

The campaign was inspired by the kinetic energies of the zodiac, as Benito believes that the alignment of the stars combined with the power of the cosmos creates us and makes us unique beings. Benito, a Pisces, wanted to celebrate his sign while representing each sign with its core elements of Air, Water, Earth and Fire. The campaign tells the story through the four elements at their intersection with the three crosses – cardinal, fixed and mutable – and celebrates the essence of each and the qualities that make them unique.

For CONFIRMED app users:

• As part of the drop, the first 50 users who register with CONFIRMED and purchase the new campus will have the opportunity to have their astral chart read by a recognized astrologer.
• After purchasing the Campus and registering their dates of birth, the buyer will receive a number to collect their Astral Calendar from any adidas store.
• The first 10 people to register with CONFIRMED and purchase the campus will receive a bad bunny-style hype editorial with their zodiac sign’s predictions for this year, along with a small kit containing candles, incense, crystals and stones.
• Those who purchase the campus within the first month will also receive a unique Lace Locks Astral to bring their Astral energy.

The out of this world release is the eighth drop from adidas x Bad Bunny. The shoe will be available now in stores, online, via the CONFIRMED app, BadBunny.com and the adidas flagship store February 25th and costs $160.

adidas.com

@adidasOriginals

About adidas Originals:

Inspired by the rich athletic heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive as a foundation, adidas Originals continues to advance the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on pitches and sports arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo, first used in 1972 and championed by those who continue to shape and define creative culture, adidas Originals continues to lead as a pioneering sportswear brand for the streets.

Around bad bunny

Bad Bunny is a multi-platinum recording artist and 3-time GRAMMY winner whose ability to break through international barriers and deconstruct cultural norms has made him a global icon of culture and entertainment. In 2022, a record-breaking year for the genre-defying star, he became the highest-grossing artist for a calendar year in live events history, earning $435.2 million with over 2.4 million tickets sold across 81 shows. Dominating streaming platforms, Bad Bunny was declared and named the most listened artist worldwide on Spotify for three years in a row Apple Music’s 2022 Artist of the Year, marking the first time a Latin American artist has received the recognition since the Apple Music Awards began in 2019.

Carrying on his legacy in 2022, Bad Bunny’s “Un Verano Sin Ti” became the first Spanish-language album to be nominated for GRAMMY Awards for Album of the Year and received countless acclaim from respected critics such as The New York Times, The Rolling Stone and Pitchfork, among others. Bad Bunny also pushed his creative limits when he starred opposite Brad Pitt in Bullet Train. The superstar has already kicked off 2023 and made history after becoming the first Latin American artist to be announced as headlining Coachella. As if that wasn’t enough, he’ll be directing the Netflix adaptation of the New York Times bestseller They Both Die in the End.